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Top 10 Tips For Affiliate Promotions

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Product Launches – How To Dominate Them – My Top 10 Tips!

Today’s post is all about YOU earning more money as an AFFILIATE promoting other peoples products.

Now I appreciate some of you will be thinking — I don’t have much of a list or much of a following – so how can I go about promoting a product launch.

Well of course in theory the bigger the list you have the more sales you will have – but let me make another point. Some of the most successful affiliates for the Pre-Launch of PopUp Domination actually had relatively small lists but what they had that more than made up for it was a very responsive list.

So you might ask how do you build a responsive list? There are a number of factors that matter – but the two I would highlight are:

1) Your reputation with the subscribers on your list. If you are someone who consistently offered your subscribers great value in the way of information and strategies then the more likely that they will read your emails and more importantly take action based on your recommendation in those emails.

I have said it before, but I will say it again (and please take it as read when I discuss any affiliate promotion) – only ever promote products you believe in and would buy yourself. The quickest way to lose that good reputation is to constantly be peddling and hyping STUFF – just because you might make a few commissions.

2) The second factor is of course your niche. I have a pretty responsive list but if I was to start promoting a course on Pay Per Click marketing I can bet the response would not be so good. You see most of the people on my list are not using PPC – but rather are bloggers.

People (myself included) have often said the Money is in the List — well that is true, but the real fact is that the money is in the responsiveness of the list!

OK, let’s get started – here are my Top 10 Tips for being a successful Product Launch Affiliate:

1. Review The Product

Reviews have been one of the most powerful things I do for launches, for a lot of reasons including:

  • Proof I have the product and am not just promoting to make money
  • Proof it works
  • Long team sales from new readers coming to my site
  • SEO Rankings. Tip: Name your post something people will search in Google to find it.

You want to of course do a write up on the product and include screen shots and a video would be a great addition. One great example of a review was by David Risley for my launch, he was able to sell over 100 copies of my plugin by writing a post, adding images and a video then emailing it to his list. He still get’s regular sales although he posted it nearly 2 months ago which just goes to show the power of blog posts, long term sales!

ANOTHER TIP: Not sure when product launches are happening? Visit your competition and the gurus in your industry and sign up to their list, if there is a product being launched, they will be promoting! Then you can go about getting involved, usually you can find the affiliate page is linked to in the footer of the sales page.

2. Email Pre-launch

For a long time I was against emailing pre-launches because I was scared I would lose a whole load of my list to someone else, however this isn’t the case, your readers will not unsubscribe just because they opt-ed into someone elses list, the fact is, they probably already are on dozens of other lists already. As long as you provide value, your subscribers will stay with you!

Emailing pre-launch is great because it builds momentum and interest. The problem with emailing a direct sales page is that people have no idea why they need to look at the product in the first place, it’s a lot easier to tempt them in with a free video or download from the pre-launch so that they can learn about the product and why they so desperately need it. It’s also a good opportunity to build trust and the fact is, most of the time, your readers don’t realize you are promoting a squeeze page because your make money of it, but rather because you are being nice.

3. Follow Up

Often you have 3 or even more opportunity to email, blog, Facebook, Twitter etc… a launch:

  • Launch Day
  • 24 Hours Till Close/Price Increase
  • Reopen for 24 hours/Webinar

We all know email is the most important thing you could be using right now, that’s why all the big marketers do so much to build a list. It’s simple really, you build a list and then at any given time you can email your subscribers a product launch and cash in. For me it literally is the closest thing to printing money. I have friends who travel the world and live off just emailing promotions to their list, a lot of people don’t mind being send promotions, heck if I minded, I wouldn’t be on half the lists I’m on. If you want more information on list building, check this post out!

4. Interview Creator

Typically product owners will be mega busy coming up to their launch, however this is pure gold as well. I often interview people before launches such as Adam Horwitz. When he launched his most recent product I was getting 100’s of visitors a day from people interested in who the guy was before they bought. A great chance for you to “steal” traffic and sales from other affiliates.

5. Split Test Emails

I have many different lists, something I recommend everyone does. What I do is email one of my lists (for example my Retireat21 subscribers) a new promotion / product launch. When I do this I use two different Subject Lines in the email sent out and then whichever SUBJECT LINE gets the best open rate – I roll out and use on the rest of my lists. I mean if your email doesn’t get opened – you may as well not have sent it!.

This is a very simple split test (there are a lot more complicated split tests you can do another day) and I have been blown away with how beneficial it has been to me. I used to just use one subject line — sometimes I nailed it and got lots of OPEN’s but other times I did not. At least with this simple Split Test I am assuring myself a lot more opens with the majority of my list by testing on part of the list first.

The other advantage of doing a smaller mailing first is that you can discover if the OFFER is converting. If I get bad results with my initial mailing using two different subject lines I may well not roll out across all my lists.

From the screen shot above you can see to emails I sent out to my Aweber list, same content just different titles. One got 5.9% open rate and the other 6.7% which may not seem like much but when your talking about 1000’s of people, it soon adds up.

6. Promote The Right Product

There is no point me promoting a Pay Per Click product to my readers and buyers because I have never talked about PPC and most probably don’t have a clue about it and if they do, they probably don’t want to do it, hence why they are on my site learning about blogging. You want to promote something with broad appeal to the subscribers on your list. Let’s take for example, PopUp Domination – this is software that could be used on just about every website because it will make the website owner more money. That means that just about everyone in the internet marketing industry can promote it. Bloggers, Social Media People, PPC guys, Product Creators — all of them need a product like PopUp Domination. The advantage to me of course is that I have a very wide range of people who I can approach as potential affiliates – even though in many instances it would not make sense for me to promote their product in return because my subscribers are not interested in their specific niche. That is what I mean by BROAD. Of course there are lots of people who will say to go NICHE and sub-niche. That works as well – I am just pointing out that with PopUp Domination we deliberately went BROAD.

7. Offer a BONUS!

This is one of the most important things you can do when promoting someones product – ADD A BONUS for all the buyers who buy via your affiliate link. A lot of people follow most people in the industry so by you offering a free consult, review, product, download etc.. you will stand out and choose to buy via your affiliate link over someone elses.

Recently when promoting a product launch by Gideon Shalwick I put together a special bonus offer for people who bought via my link. This proved to work quite well because several people commented that they bought via my link because of my bonus offer. This also means they can’t go through their own affiliate link to buy but instead have to buy via me if they want my great bonus! James Schramko mentioned how he built a business around offering a bonus for each product he promoted in an interview with Yaro Starak, click here to see it!

TIP: Adding a exit popup will also increase your sales conversions.

8. Use It In a Tutorial

Depending on what you are promoting, you can sometimes use it in a tutorial, for example, Aweber. I can teach people how to make money with email and promote Aweber as my choice of email software. This I have also found to bring in a good quality of long term sales.

9. Use All Of Your Resources

There are so many ways to get the message out, some people simply over look them, you can:

  • Blog about the product
  • Tweet/Facebook about it
  • Build a review site (someone did this to PopupDomination and is making a lot of sales)
  • Email your mailing list
  • Submit articles to article directors targeted about the niche of the product and at the end promote it.

10. Think Out Of The Box – Just Ask!

Most of things I have got in life are simply just because I asked, it’s something we all need to learn to do. Sometimes it doesn’t work however when it does, it’s work it so here a few examples of things you can ask for:

  • $1 Trial Offers
  • Special Landing Pages
  • Webinars (these convert like crazy, see Lewis Howes and Steven Beck)
  • Discounted Price
  • Special Bundles
  • Coupon Codes

At the end of the day, product creators rely on affiliates to make their launches a success so will at least listen to what you have to say.

….in Closing

We are launching Popup Domination 2.0 on the 28th of September and I highly recommend you sign up to our affiliate notification page so that you can get all the most up to date affiliate information. This is another thing you want to do if you want to do really well with a product launch, connect with the creator and make sure you keep on top of what is happening so you can get your promotions out first and get the inside track on whats happening.

Thought For Today – a nice Danish Proverb:

“He who is afraid of asking is ashamed of learning”

As I said above much of my success can be put down to ASKING — well that and a healthy amount of thinking outside the box as well!

What strategies for doing a better Affiliate Promotion have I missed?

Let me know in the comments below……..

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  • Mike, man,, awesome post.,. will be using this on my next product release.

  • Hi
    This is awesome post.Building reputation and emailing list is must on which currently I am working.I am moving with perfect steps lets see what happens in future

    Thanks For Sharing Awesome 10 tips

  • Brilliant tips there, and I agree that no.7 is very powerful. James Schramko is my IM mentor and his interviews are great.

    My list is very b2b and not in the IM niche, so ‘choosing the right product’ to promote is probably by far the most important factor for me.

    great post as always, will definitely be promoting the re-launch of popupdom.

  • Yes, product creators rely on the affiliates to make it a success so they will do anything to support the affiliates get the most sales.

    The people who have the most trust with their list tend to do the best on launches because their list is that more responsive.

    The size of your list doesnt matter at all, its the relationship you have with your list which = how responsive they are. And therefore they are much more likely to act on whatever recommendation you give them

    • Kerwin

      Thanks for the information; good stuff as usual.

      How could the size of your list not matter? I’m confused.

      • Paul


        Yeah list size matters but it matters more how responsive, i.e, how active a number of buyers on your list you have.

        Lets say someone has a list of 10, 000 people but when they promote an offer only 1000 people act on it and buy that’s only 10% of your list, so you’re only making 10% of the total revenue that you possible could.

        Now lets say someone has a list of a 1000 people, they promotes the same offer, but they’ve engaged and built the trust of their list, so its much more responsive. Now 450 people buy the offer they’ve promoted, now that’s a 45% R.O.I

        So forget how big your list is and work on creating a list that actually converts, a list of people willing to buy, because what’s a business without customers?

  • Maicon

    Muito bom….

  • Peter

    Thanks Mike, I’m new to your site and list and just wanted to let you know that the information I’m getting from you is top notch. I’ve been burned buy so many promises so far that I’m just not sure who to trust yet. Hopefully, that will change soon.

  • Very good tips Michael. Hope “PopUp Domination” has huge success on it’s relaunch cause I’m ready for it!

    – Marc

  • Juan | Acne No More

    As Mike stated in his newsletter number 7 is very powerful.


  • Hi Mike,

    Perfect analysis on how to run an affiliate campaign from beginning to end. No stones left unturned here mate, awesome post!

  • Cory

    I couldn’t have said it better myself.

    Awesome advice Michael.

    I have to agree the webinars work crazy.

    They convert well, produce well, and bring in tons of the right customer.

    We use them all of the time on our site
    in order to market our group coaching program, and even promoting the webinar via our blog has helped our SEO ranks.

    Thanks for sharing.

  • Nick Tart

    I don’t know how, but every time I read something on your site, I come up with new ideas… Great advice, Michael!

  • Hey nice information. I like that you had turn your email course into a ebook. good going.


  • Thanks for this informative tips, I’m really excited about “2.0” and was wondering… is there any new surprise in “2.0” that will make opt-in conversion even better….

  • Barbara

    I may sound like a “broken record” but Im truly looking forward to your emails in my mailbox. Great tips, reviews, eye-openers and most of all there is this pervasive feeling you are doing it to help “mortals” (as opposed to already successful gurus) succeed online.
    Thank you Michael 🙂

  • Kay

    Hi mike,
    I really like this post.Great work dude keep it up?

  • I usually just write reviews of the product, and it works, but I don’t earn a lot of money this way. Your list looks awesome, but on the other hand, it also looks like a lot of work. So, my question is this. Should you always just focus on one affiliate product at a time, like one a month or so? This way it would be a lot easier to do everything right and have one massive campaign other than many small campaigns?

  • Onibalusi Bamidele

    Really great post Michael,

    You really listed a lot of great tips in this post.

    I have not been split testing before and I will begin to do that now and see how it improves my conversion.

    Thanks a lot for the great post,

  • Thanks for these valuable tips. I will be applying them with products that I will be launching.

  • brian

    I love this post. Especially the part about not recommending products that you wont use

  • henry

    Great stuff micheal
    You are a very knowledgable young man, and you come over as very straight with no fluff , you have enlightened myself greatly
    Keep it up and good luck for your future

  • Andrew – yournetbiz

    Well done Michael another great post full of information

    thanks for the tips

  • Thanks Mike. After reading your post i am thinking about looking for new product launches and creating mini websites about the products that are launched.

  • SuperbadIM

    Outstanding post! I find that tutorials are really, really good for conversions.

  • Great list Michael.

    To me, testing, asking questions and using tutorials is of great importance. I will bookmark this page and re-read it towards the launch of my products. For now, i’m still doing services

  • TrafficColeman

    Great Tips Micheal,

    These are maybe the best groups of tips I have seen online for some time now. But it does help if you do have an big list so you can push it out fast.

    “TrafficColeman “Signing Off”

  • your article is so helpful. especially to those affiliated with big companies. continue raising your ideas for everyone to see.

  • Michael Welch

    Hi Mike,

    Great tips with your article, thanks for all of your great help. With product launches for affiliates.


  • Mandeep

    I haven’t started doing any product launches, yet. However, I will make sure I come back and read this one more time when I start. Thanks for the amazing post! 🙂

  • David Gordon

    Thanks for the post Michael, I’m in the process of creating a product launch and your post has given me some fresh ideas. I’ve been sitting here with a sheet of A4 brainstorming.

    Brainstorming is good, but it’s always good t read some one else’s point of view it sort of puts your thoughts into perspective.

  • Doron Orenstein

    Hello Mike and everyone else.

    I’m very new to affiliate marketing and professional blogging, so I had a question about PPC ads as they’re referenced in this post, since I always thought that Google ads, while being a bit unattractive, could be used very profitably on a blog site.

    Can you, or anyone else reading this please elaborate on when Mike says “…I have never talked about PPC and most probably don’t have a clue about it and if they do, they probably don’t want to do it, hence why they are on my site learning about blogging.”

    It seems like you see PPC ads as doing more harm than good – correct?

    If so, then how else does one monetize a blog when they’re just getting started out with no list to speak of?

    Otherwise, thanks for the great post!


    • Michael

      Hello Doron,

      It’s simple really, depending on your industry, Google Ads don’t pay very well:

      Say I send 20 clicks to an affiliate product I’m promoting, I will probably make around $30 – $40.

      If I got 20 clicks on Google Adsense, I could make just $5 – $10 and it could be a lot less depending on what the site is about.



      • Mandeep

        Hey Michael,

        Is there usually a given percentage of people that “buy” a product from an affiliate promotion. For example, if I have 100 people clicking to a product, what is a ‘normal’ turn-around ratio.

        • Michael

          Hello Mandeep,

          It’s hard to say for a couple reasons:

          – Depends on traffic you send, how targetted they are to the product.

          – The landing page itself doesn’t convert.

          I promote somethings that convert at $2 a click and some at 30cent… Perhaps aim for earnings per click which you can track in Clickbank. I love anything that earns me more than $1 a click.



  • Doron Orenstein

    Ahh, OK, thanks so much for that Michael. I do understand that it takes a lot of traffic to make money with the Google ads. I will probably end up experimenting with a few different methods, but clearly affiliate ads seem to be the most lucrative way to go when one is just starting out.

  • Karen Mae Farro

    Keep up the great work and keep giving tips they are really helpful. Indeed, creating traffic with affiliate ads is the most profitable and rewarding way. Thank you for sharing such a wonder information.

  • HTC Desire Case

    Thanks for the tips Michael. I think reviewing the product in the best way that it will sell itself is an art indeed 🙂

  • Great tips as always Mike. Well done. I’m taking notes!! Cheers Neal

  • wijaya valentino

    niche blog post, i have many benefit from your post. Many many thanks

  • Bryan @ Money With Articles

    Awesome tips! And people wonder exactly how super affiliates pull in the big bucks. There’s a lot of work that goes in behind the scenes to make major money. Definitely brewed up a few ideas though. Thanks for the motivation Mike!

  • Hey Mike,

    Very detailed overview of how to profit as an affiliate from product launches.

    And these have now started happening in niches other than “internet marketing” as well…