OptimizePress – How To Build A List, Launch A Product & Create Membership Sites With Ease
UPDATE August 2013: OptimizePress 2.0 has now launched.
Today I want to share with you a very exciting new WordPress Theme and sales suite software I’ve been testing out over the past few weeks. This software has been specially designed to help you create amazing squeeze pages, sales letters, launch pages and even membership sites, all from inside WordPress with a very simple point and click interface. It’s called OptimizePress and in today’s post I’m going to discuss the unique features of this system in more detail and show you why I think it’s an essential for your business arsenal.
Many of you will know I recently launched my first digital product, Popup Domination. The product was a great success, but there was a lot of work involved in getting that product to market. One of the most important steps was creating the sales page and sales process for the product. I spent hundreds of dollars paying a designer to create all the pages I needed to get my product online.
Now if I had been using OptimizePress, all I would have had to do is get a simple header or logo made for my product (and even that isn’t critical) and the system would have done the rest. It literally makes it point and click simple to create all of the essential sales funnel pages needed, and makes creating great looking sales pages an absolute breeze.
Michael’s Video Review!
I’m now going to cover some the powerful features of OptimizePress so you can see all the amazing things you can use it for in your business…
Create Squeeze Pages To Build A List & Capture Leads
Although it’s a great idea to build a list from your existing sites and blogs with a popup like Popup Domination creates, often you might want to create a page which is focused on only capturing the name and email of your prospect. These “squeeze pages” are perfect if you’re launching a new product and want to capture the names of prospects in return for a free gift, or if you are driving traffic from other sites to your sales funnel, a squeeze page is a great place to send your traffic first.
With OptimizePress, you have the choice of 10 great looking squeeze page templates. Most of these templates have support for video, but you can also just use bullets or graphics. There are also a range of really cool templates that have a cool “fake video” effect which is designed to boost your optins and allows you to keep your video content for after your prospect has joined your list.
With the point and click interface, you can modify the pre-headline, headline (including choosing from a range of fonts), add a video (just enter your video URL or embed code) and much more with the really easy to use system. I had my first squeeze page online in less than 5 minutes after installing the theme, it really was that simple!
Build Awesome Sales Pages
The sales page is where it all happens. Your sales page needs to look great and make the most of your sales copy to ensure you maximise your conversions and convert as many visitors into buyers.
OptimizePress really steps things up a gear with the sales page building system. You can choose from a wide range of template styles including full width headers, headers with logo and plain templates, as well as designs with or without sidebars for your convenience. The next step is using the really powerful shortcodes system to completely customize the sales copy of your pages.
This is where you can add testimonial boxes, content boxes, order boxes and buttons and much more, all from the simple point-and-click menu. These elements not only make your sales pages look great, they really boost response rates. Adding these if you were doing this yourself or having a designer do it would cost you a lot more time or money.
The sales page system also makes it super easy for you to add your own video to your pages, again choosing from your own video (hosted on Amazon S3 or similar), or use a video from an external site like Youtube (there’s a box to just drop in the embed code). If you are using EZS3 or Easy Video Player, there’s also a box especially for codes from these systems.
There are also really cool extra features like the delayed order buttons to add extra power to the system for those people who are doing more advanced stuff with their sales funnels (delaying your order button to show at the end of your sales video can help boost response).
Create Landing Pages & Launch Funnel Pages
Doing a “product launch” is one of the most powerful ways to generate huge response to your product in a short period of time. Usually product launches consist of a number of videos in a “pre-launch” sequence, before the main sales video goes live. This type of event marketing can really boost your conversions.
With OptimizePress, you can create these product launch funnels, including essential features like facebook comments, social sharing icons and high impact video embedding, all from the simple admin interface.
At the moment you can do one-off launches but the creator of Optimizepress – James Dyson has told me that they are now also working on a perpetual launch feature that will have system that tracks your visitors through the funnel so that once they optin to your sales process on a squeeze page, they wont see that page again and will go straight to your launch content – meaning a better experience for your customers and meaning you can run evergreen launches when combining with your autoresponder service – very clever stuff!
Create Stunning Membership Pages
The latest addition to the ever-expanding feature set of OptimizePress is the memership templates module. This is probably the module I am most excited about – as it allows me to create the kind of membership pages I’ve been wanting to create for a long time.
With the membership templates, you can easily create awesome looking membership content delivery areas where you can deliver your video training, downloads and more, all from the same WordPress theme installation. All you need to do is plug-in your preferred membership script such as Digital Access Pass or Wishlist, and use that to secure the awesome membership pages you have created with the system.
OptimizePress also allows you to create and customize menus for your membership pages, and automatically creates cool looking module pages complete with content listings for the pages within each section – so your membership site looks awesome and makes it super easy for your members to view your content.
Why Im Choosing this Over other Products Out There
– It has an awesome feature set – including all the squeeze page templates, sales and launch templates, and now the awesome membership templates system.
– The support is first class. Everywhere you look people are talking about how good the support for OptimizePress is, and although James is a friend of mine, he has been fast to answer all the questions I’ve had.
– The product is still growing. James has even more awesome features planned for OptimizePress (like the perpetual launch feature) , so you’re getting really amazing value for money as this platform is likely to grow and open the possibilities for your business even more.
I love how easy it is to add all the features using this WordPress theme, check this screen shot of the WordPress area, choose colours, options, insert text etc.. I LOVE THIS!
Why You Should Purchase OptimizePress Today…
– Creating pages like this system can build will cost you hundreds if not thousands of dollars. Trust me I’ve paid many designers to do just that in the past
– The combination of designs and styles means you can split test your pages easily and without paying for another design (just try a different template)
– James has created the templates in OptimizePress based on years of testing and designing for high-end marketing clients so these designs are proven to convert (and make you more money)
– By delaying putting up your own squeeze pages, sales letters and membership sites, you are costing yourself money – this system makes it easy so you can stop delaying and start making money.
I give OptimizePress my strongest recommendation. If you’re looking to create any kind of sales funnel for your business, want to build a list, or create a membership site, OptimizePress has you covered. The only downside is that it doesn’t include a blog system at the moment, but you really don’t need this as you should really look at building your blog on a separate site to your sales pages anyway.