Traffic Domination

SEO / User Experience Protocol

SEO (Search Engine Optimization) has many aspects to it, from the words on your page to the quality and amount of other sites linking to you online. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines as well as people understand - and it is constantly changing!

New updates get released, new trends get discovered and new strategies developed. It's something that will perpetually evolve.

Lately, with constant changes to the Google search algorithm, SEO has gotten trickier. But that's because most people make it harder than it needs to be. Luckily, if you're just getting your feet wet with SEO, you're at an advantage!  The 'rules' have changed so much that being a complete beginner can be a competitive edge. 

SEO Checklist

Below you'll find our big list of things that have significantly helped us rank well in search engines. Remember the system is based on small things that alone don't do much but together add up. Search engines like Google wants to send users to the best result possible. For every comment you leave, I'll add one thing to the list:

Remove All Dead Links 

Already this year we've removed over 2,000 dead links on our sites. Over time, 404 Errors and broken pages/links will inevitably occur. It's important to fix these as they can quickly add up and can affect your ranking. Broken Links

We use Broken Link Checker to scan our website for broken links

Interlink Every Post To At Least One Other Post On Your Website 

The point of interlinking is to allow search engines to crawl and see the structure of your site as well as keeping users on your website longer. The longer people are staying on your site, the better your search ranking will be.Link to Other Pages On Your Site

Link To High Quality Pages On Other Websites

Major search engines like Google strive for the best user experience as well as the most relevant content for their search queries, the quality of the site layout and content that you're linking to also comes into play when rankings are determined. Google Blog Search

Perform a Google blog search

Focus On 2,000 Word Articles 

Observations of our own web properties have determined that 2,000 words seems to be the sweet spot for high quality blog posts and user engagement. 2k words

Get high quality articles written at TextBroker.

Prominently Display A 'Contact' Page

Have a 'Contact Us' or a 'Contact' page displayed on your main website navigation. Be sure to include an address, phone#, Google Map, email and FAQ within the content of the page. Be as transparent as possible and don't hide support. This IS a ranking factor for search engines, specifically Google. Adding an address, phone number, and Google map to our contact is something that will help your credibility and SEO.Contact Us

Add Table Of Contents To Blog Posts

Adding a table of contents makes it easier for people to digest your content and find what they're looking for, which enhances user experience and can reduce bounce rate keeping users on your site for longer.TOC

We use Table of Contents Plus Plugin

Write Shorter Sentences & Paragraphs

Having large blocks of text increases bounce rate. This is because most people skim online and feel overwhelmed when presented with large paragraphs. Break paragraphs up into 2-3 sentences chunks.  And write Shorter Sentences Of 14 Words Or Less.  Research shows that people prefer to read short sentences online. Hemingway

Use the Hemingway App to make your Writing Bold & Clear

Use Images That Look Real Instead Of "Stock" Photos

People want to feel like they're part of something real and not just being 'sold'. Real photos give people a sense of authenticity and moves away from the corporate sales feel. This can help reduce bounce rate. Be sure to rename your images prior to uploading them and include a keyword from the article in the name of the image.Real Photos

Install A Site Map

If you're using WordPress you can very easily install a plugin to handle this for you. A Sitemap enables web crawlers to get a clear idea of the content and layout of your site. A simple plugin will do all of the work for you and generate a special page.   Sitemap

Sitemap for WordPress websites

Sitemap for non WordPress websites

Use Only 1 Category For Each Blog Post 

More is not better in this case. Having multiple categories for each posts only makes it difficult for search engines as well as your readers to decide how relevant your content is to them. Do not use categories like tags in an attempt to 'cover all bases' in an attempt to appeal to a broader audience.  1 category

Remove the prefix before the URL to your category page

Link Your Website To Google+ 

This was a ninja move we discovered a while back. Include a footer link to your Google+ account.Whyami

Link your brand page to your website here.

Constant Keyword Research

You need to know what keywords to go after and which keywords your audience is interested in. This will help users as well as search engines determine the relevancy of your site.

SEM Rush

Find and discover keywords to optimize your content.

Mobile Optimize Your Website

As of 2015 Google rewards mobile optimized websites with better search rankings and they have a tool allowing you to see if your site is mobile friendly. Mobile test

See if your site is mobile friendly.

Claim Your Brand On Facebook, Pinterest, Instagram, Twitter & G+

Increase Social Shares! Use Facebook, Twitter, Pinterest and Instagram to increase your social shares by creating great content, sharing to your own profiles and asking other people to engage and share your stuff. While social triggers technically aren't part of the Google Search algorithm, the likelihood of somebody linking to your website via a post they saw on social media significantly increases, and that's something Google DOES factor with their search rankings.  


Track the keywords and social media mentions of your website.

Include A Privacy Policy

This is important for both Bing and Google. Aside from search engines liking them, your users / customers will appreciate you for it as well. This let's everybody know what you're doing with any data that you collect while they're visiting your website. It's good practice to add a link to the privacy policy into your footer.  Privacy

 Here's what to include in your privacy policy.

 Use The Panguin Tool

This step requires that you use Google Analytics. If you've already got your account set up, use the Panguin tool to check how known algorithm updates have affected you website. Panguin

The Panguin tool can very well prove to be invaluable to your online business.

Check for Manual Penalties (using Webmaster Tools)

If a manual penalty has been levied against you, Google notifies you within Google Webmaster Tools. You'll find the Manual Actions Report within 'Search Traffic.' Manual Actions

This is how to check for manual actions.

Check and Fix Mobile Usability Issues

Google helps you identify mobile issues affecting your site so you can quickly fix them. You'll also do this via Webmaster Tools.  This report lets you know if your touch elements are too close, if your content is sized to the viewport, your flash usage, font size and more. Mobile Usability

Login to Webmaster Tools and fix any mobile usability issues asap.

There you have it!

If you’re just getting the hang of all the things that go into a search engine optimized website, there’s no doubt this list can be overwhelming. But don't fret, this will all become second nature, and after you take action on the methods we teach you in Traffic Domination, you'll soon be able to outsource all of these tasks.

In the meantime, David is always around to help you out, so if you have any questions, just drop him a line below.

Customer Service

david Hi, I'm David, We use the traffic-getting techniques inside Traffic Domination every day for all our blogs. The last post we published was free and got us over 10,552 visitors in under 48 hours. I'm here to help out anyway I can. Don't understand something? Want our feedback on a post headline? Leave your questions in the comments area and we will make sure to reply. If you have a customer support request, please use our contact page.

Speak Your Mind & Ask For Help


  • Fabien Billot

    Reply Reply August 9, 2014

    thanks for all those tips

  • Alan Young

    Reply Reply September 5, 2014

    Awesome content!

  • pete sanchez

    Reply Reply September 21, 2014

    great content

  • Nico Nico Van Der Merwe

    Reply Reply September 21, 2014

    This is Awesome. Thank You ALL for the Help.

  • Alex Chavez

    Reply Reply September 23, 2014

    Well that’s a good start.

  • Enda Gaffney

    Reply Reply October 8, 2014

    Hi David,

    What do you think about linking to articles on other sites as a way of adding validation to my various lists? I’m thinking a handful of links per list. Is it good practice?



    • David Aston

      Reply Reply October 8, 2014

      Hi Enda,

      It’s always a good idea to link to relevant articles on your own site. That being said, I only link to the best resources and most useful information for my readers period. If that happens to be information on another website, I’ll absolutely show some link love.

  • Jay Ashcroft

    Reply Reply October 30, 2014

    thanks for posting

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