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Jon Wheatley Interview – Founder Of DailyBooth

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Firstly I would love to hear more about your main project right now, – What gave you the idea to create this website and where are you with it now?

DailyBooth is a social network based around taking daily pictures of yourself. We’ve only been online for a little under two months but already we’re seeing some healthy growth. As of right this second people have posted a total of 167,628 pictures. Things are going well.


I thought the concept of taking a picture of yourself every day was an insanely cool idea but I knew deep down I would never keep up with it. I also thought it would be something that other people would probably like to do, if there was a way of easily doing it.

One thing Social Networks struggle to do is to monetize their websites, how do you plan on monetizing If you don’t, why not?

We’re not trying to monetize DailyBooth at the moment but honestly, right now that isn’t important. All we care about is building a solid community and a good website.

It’s true that social networks do sometimes struggle to monetize the traffic they get. Facebook is the perfect example of this. However, even though they’re losing money they were still recently valued at (an arguably ridiculous) $15billion.

We’ve had a few people request the option to buy physical prints of the picture replies they’re getting so that might be something we implement at some point.

I understand you have built and sold many websites and web applications, any secrets you would like to share when creating a website to sell?

There is no real secret to it. If you make something good people will like it. If people like it people will use it. If people like it and use it they’ll tell their friends about it. If that happens people will want to buy you. Wash rinse and repeat.

You have worked with dozens of programmers and designers, where did you find these people and how do you choose them?

There is no easy way (that I have found) to find decent designers and developers. It takes numerous missed deadlines, botched projects and a lot of time to build up a solid team of people around you.

Running a Internet Business gives you choices and freedom to do what you want, when you want. What would you say the Internet Lifestyle is for you?

A while ago I heard this quote… “Entrepreneurship is living a few years of your life like most people wont so you can spend the rest of your life like most people can’t”.

That stuck with me. Ever since I’ve been “living my life like most people wont”. Cutting back on everything I can that isn’t work related and reinvesting every penny I make. So, as of right now the “internet lifestyle” is working long hours, sleeping at erratic times, having very little money and drinking too much redbull.

When ever I see pictures or read mentions of you on the web, you always have this “Rock & Roll” feel to you, do you think the Internet lifestyle is a bit like Rock & Roll lifestyle?

I guess there are aspects that are similar but I wouldn’t say so. If you’re living the “Rock & Roll” lifestyle you’re probably not working hard enough.

Working with the end in mind is something I think about every day, where do you see yourself in a few years time? Do you have an exit plan in mind?

I really don’t know. The future is something that I think about often but I have so many different ideas and plans it’s hard to stick to one. As cliché as it sounds I’m just going to take each day as it comes and keep on working hard.

What would you say is the biggest single reason for your success?

I see so many people work hard on a project for months, sell that project for a non trivial amount of money (let’s say, $5,000). Then they’ll go and spend that $5,000 on a new iPod and a holiday. If they reinvested all of that money their next project would be worth a lot more than $5,000. If you keep doing this and “leveling up” it’s hard not to be successful. (Not that I consider myself to be successful)

If you could go back in a time machine to the time when you were just getting started, what advice would you give yourself regarding making money online?

SEO is a complete was of time. Stay away from affiliate marketing. “Saving” money is completely pointless.

What is the best advice you have ever been given?

“You should get the Internet” – Back in 96 or something.

Thanks very much for the interview, is there anything you’d like to add?

The higher the mountain is that you have to climb, the better the view when you get to the top.

If you would like to follow Jon on DailyBooth click here! I will be starting to update my profile soon, you can follow me by clicking here.

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  1. Very interesting interview. He’s very smart guy. I learned something from this. Thanks Michael

  2. Scott :: says:

    I like his answer to “What would you say is the biggest single reason for your success?”, it adds reason and example for his answer to the next question.

    Another great interview.

  3. Stuart Wooster says:

    “What is the best advice you have ever been given?

    “You should get the Internet” – Back in 96 or something.”

    I so wish someone had led me down that enlightened path earlier than finding out for myself!

  4. Shane - Inspiring your Success says:

    Really good interview!

  5. Renelda says:


    The question you posed to the interviewee is “If you could go back in a time machine to the time when you were just getting started, what advice would you give yourself regarding making money online?

    SEO is a complete waste of time. Stay away from affiliate marketing. “Saving” money is completely pointless.

    what are your thoughts on his comments? Don’t you promote and believe in affiliate marketing and SEO?

    • Wayne Liew says:

      I am interested to hear about Michael’s response to this as well. Personally, I am a big fan of SEO and affiliate marketing and I don’t find them a “complete waste of time”, at least they are making me the money.

      Yup, I was born in the year when the Internet was born but I didn’t have the chance to dig deep into it until when I was like 16. Geez. Wish I could have started earlier.

      • Michael says:

        Firstly their is a difference between affiliate marketing and promoting affiliate products on your blog. I am not a fan of affiliate marketing as you have to work to sell the product through several advertising platforms such as Google Adwords, Private Advertising etc…

        This is not something that you can sit back with and so its more like a job and not so much the Internet Lifestyle. Promoting affiliate products on your blog is the best thing you can be doing right now to earn money.

        Regarding SEO, I hear this a lot from people but when it comes to blogging SEO is important. You have to understand Jon has different ethics and end goals to us. He plan to build a huge site like Twitter or Facebook and sell it, with a website like that SEO doesn’t play a role.

        I hope that clears everything up guys.

        • Wayne Liew says:

          Oops, I forgot that Jon’s site is not a content site and thus, SEO is not required.

          For me personally, promoting products via affiliate links on your blog/site is under the big umbrella of affiliate marketing, just like PPC and media buy.

          Take me for example, I build content sites, build traffic via SEO and earn via affiliate links that are places throughout the site. I have never done PPC or media buy before.

          Anyway, definitions are not important, as long as it makes money. :mrgreen:

  6. Eric D Greene says:

    “You should get the Internet” lol I like that

    I haven’t heard of Daily Booth until now. Checking it out! Thanks

  7. Greg Ellison says:

    Are you in a shed? It looks like a small shed.

    • Michael says:

      Actually, I want to know where you take all these pictures as well, what is that room?

  8. I love the ‘definition’ of entrepreneurship given in this interview, and completely agree with it. I simply couldn’t be put any better.

    As always another great and very interesting interview, thanks michael.

  9. Glen Allsopp says:

    Hey Michael, can you explain the idea behind this site? I thought all your interviews were just going to be at Retire at 21..

  10. Rick Kats says:

    Awesome interview thanks for the share Michael, he sounds like a smart guy!

  11. Tom Ross says:

    Great interview. Those are some impressive numbers in terms of photos taken.

  12. Albert Steven says:

    “Entrepreneurship is living a few years of your life like most people wont so you can spend the rest of your life like most people can’t”

    Love Love Love this Quote.. We are on the same state mate.

    Honestly SEO is Easy. Here is the only recipe I use: Start with onpage optimization before you build backlink (Hint: Web 2.0, Social Media).

    Hell Yeah Stay Away from Affiliate Marketing. Let me have the Marketplace all by myself. 😛

    Seriously! Affiliate Marketing is not for the Faint Hearted lol.. Imagine having tons of money in your Affiliate account but can’t even touch them since they are not paying till the money back guarantee is over (45-60 days).

    Great Interview Michael!

    • Thats the worst thing Albert, I got like a good $10,000 waiting and can’t touch for 2 months.

      Thanks, glad you liked the interview and that quote rocked!

  13. A million blogging lessons says:

    I really like this interview i think its down to earth and i like to see young people doing big things. i checked out dailybooth and i think its an awesome idea i might just go an sign up right now good job michael with the interview thanks jon keep climbing that mountain i bet that view will be beautiful when you get to the top.