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20 Mistakes Bloggers Are Still Making

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Today I’m going to cover some of the biggest mistakes bloggers are still making.

Most of these fall under the category of “structural” or “conceptual.”

Chances are, if you’re a novice, you’re guilty of at least a couple.

Don’t stress, this post will set you on the right track to becoming a more successful blogger.

But be warned…

You may find yourself compelled to throw out some posts, or even move your blog in a new direction altogether.

Mistake #1: Not Getting Your Audience

One of the biggest mistakes bloggers are still making is not identifying their audience.

Many get the topic and have the facts, but don’t connect with anybody.

As bloggers we have to understand the problems our readers face and empathize with them.

Literally feel what they feel and see through their eyes.

Once you do this, creating engaging posts that solve problems and answer questions is a breeze.

Aside from interacting with readers comments and installing Google Analytics, asking questions with a survey plugin like YOP Polls is great for identifying demographics.

You can even step the look up a notch with a service like Survey Monkey.

With the free version you get up to 100 responses and 10 questions per survey… and it’s easy to set up.

Survey Monkey Screenshot

Mistake #2: Not Choosing a Strong Niche

Another big mistake that bloggers make is trying to be everything for everyone.

You can’t underestimate the benefits of strong focus.

Having a tightly defined and clear mission, makes you much more likely to gain a strong and passionate following that’s incredibly valuable.

Being passionate and excited about whatever it is you’re blogging really presents itself in your writing.

Mistake #3: Covering Too Much

A lot of bloggers want to appeal to a broad audience, so they write about a ton of topics.

You might be thinking, “well, that’s doesn’t seem like such a bad idea.”

The issue is, the blog can get a little too bloated and easily lose connection (and trust) with the reader.

Mistake #4: Inconsistency

This is one of the greatest factors of an unsuccessful blog, both in publication frequency and quality.

The hard part is these “elements of success” can sometimes seem like opposing forces.

Creating great content doesn’t typically take 5 minutes, which is a problem for those of us accustomed to instant gratification.

Ensure quality content on a regular basis by simply adhering to a publishing schedule.

Base your blogging on routine, not on whenever the muse comes to visit.

Don’t put out a great first post and follow it up with rushed crap. You’ll lose readers quicker than it took to write your lackluster content.

Mistake #5: Lack of Commitment

Not committing to blogging is another big mistake.

A lot of people get into blogging, and think it will have an instantaneous impact on their business – most receive a rude awakening.

You should plan on writing at least a couple posts per week for the first six months. It’s not likely you’ll experience overnight success.

But don’t get discouraged and quit because…

“Anything in life worth having is worth working for.” –Andrew Carnegie

Mistake #6: Quantity Over Quality

Your readers don’t want quantity, they want QUALITY!

Internet users want solutions to their problems with easy to digest information.

It WILL take you some time to research, write, and edit a good blog post…

Otherwise, a quick Google search would offer “good enough” information for your prospect.

Do yourself a favor and set your blog apart with unique content!

Steve Kamb of does a great job of making his content stand out in a VERY competitive industry.

Mistake #7: Writing For Yourself and Not Your Audience

Even if it sounds fun to share what’s on your mind in the moment, if it doesn’t help your audience, don’t post it.

You can’t be selfish. You need to leave that to your readers.

They want information that’s helpful to them.

Recognize your audience’s selfishness and feed them.

Indulging yourself doesn’t help your reader, which doesn’t help your blog.

Mistake #8: Making Your Blog About You

Remember, your audience doesn’t care about you unless you’re a celebrity.

Write blog posts that are entertaining, topical, and/or useful.

Unless you’re somehow directly relevant to how useful, interesting, or good your blog posts are, don’t make it about yourself.

Mistake #9: Poor Writing

A blogger’s job is to find and retain readers.

When you have more readers, you have an opportunity to help more people and make more money.

With this in mind, there’s one SUREFIRE approach to turn away new readers…


Always proofread before posting. Use spell-check and review your readability statistics in Microsoft Word.

Take time to research the concepts, facts, and ideas in your posts.

Remember, your focus should always be helping people – especially if you plan to profit.

Mistake #10: Not Using Provocative Headlines

Engage your readers with compelling headlines.

Everyone’s more excited to check out a blog post when it has a provocative headline.

Make people want to read your stuff with seriously enticing headlines.

Here are 11 great examples of provocative headlines:

  • Don’t Even Think About Blogging Without Reading This Report!
  • Amazing New Discovery Kills Kitchen Odors Quick!
  • Why Some People Almost Always Make Money Online?
  • Is The Life of a Child Worth $1 to You?
  • 7 Reasons Income Diary Readers Live Better
  • Free Book Tells You 12 Secrets of Incredible Sex
  • Why Some Foods “Explode” in Your Stomach
  • The “Friendly” Health Advice You Should NEVER Take
  • The Strange Breathing Technique That Improves Your Posture
  • Thousands Now Play Who Never Thought They Could
  • Lose Weight While You Eat (10 Foods That Actually Burn Calories)

Mistake #11: Blogging on Your Own

Learning to adopt skills from popular journalists, digging up stories and interviewing others from my industry has enhanced my writing skills and opened many doors.

A lot of bloggers think they have to do everything themselves.

And I was guilty of this too.

Thing is, this puts a lot of weight on our shoulders and drains creativity.

Expand your reach by emailing other bloggers from your industry and asking them for interviews and to exchange guest posts.

Mistake #12: Adding to Information Overload

Don’t just publish content for the sake of publishing content.

Try to create something unique and compelling.

Make sure every post has a lot of value, and doesn’t just contribute to the clutter that’s already out there.

Mistake #13: Too Much Self Promotion

Go outside your own products, services, and company and talk about other necessary subjects to offer solutions to your readers’ issues.

This builds trust, and shows you really care.

Besides, you can’t solve everybody’s problems.

Mistake #14: Not Connecting With Your Audience

A lot of bloggers just publish their posts and forget about them.

Looking at your comments, responding to them, and sincerely engaging with your audience, will help build strong relationships.


Mistake #15: Not Thoughtfully Responding to Comments

One of the most blatant mistakes a blogger can make is not taking time to respond thoughtfully to comments and interact with users.

Show your readers some love and respond to them.

Let them know you’re a real person that truly wants to improve their lives.

Make it clear by going beyond the initial response and following it up with engaging comments of your own.

Mistake #16: Not Promoting Your Blog Posts

To my disbelief, I see many bloggers not promoting their stuff. 

Once the article goes live, they’ll jump on Facebook, put a link on the fan page and that’s it.

Then you have those who go overboard and promote too much…

You have to strike a balance, getting your posts the attention they deserve without driving your followers crazy with self promotion.

Ideally, you want people sharing your content. Your traffic will go up once your stuff starts to get shared on social media.

You’ll achieve this by consistently writing engaging content geared toward solving your readers’ problems.

Mistake #17: Not Becoming Part of the Community

One of the most limiting mistakes bloggers make is trying to do everything alone.

There are a lot of dedicated, passionate writers out there who would like to help you craft a community blog around the great content in your niche…

This would accelerate the growth of your site with additional promoters and give you a greater social circle to utilize for exposure.

Resources like Blog Catalog can help you find other popular sites in your niche.

And communities like BlogEngage are awesome for the exchange of feedback and links by like-minded bloggers.

Mistake #18: Not Engaging Other Bloggers in the Industry

You want close collaboration with other bloggers in your industry.

You could even try to form a blogging group in your local community and start or join a group on Facebook.

The sky’s the limit.

Don’t think of your blog as a separate entity, acknowledge it as part of a larger community – collaborative partners can only help your site.

Think of your blog as one of many and link up with others for the benefit of your audience. You’ll destroy yourself trying to cover everything your niche has to offer alone.

Mistake #19: Not Sharing Your Expertise

Sharing your talent and expertise with other bloggers and websites builds trust, reputation, and credibility.

The quickest way to develop a community on the Internet is to share information.

Your readers can and will come from other authority blogs.

Get your foot in the door with the best blogs in your niche by doing guest posts, commenting on their stuff and asking to do interviews.

Mistake #20: Ignoring Keyword-Rich Titles to Appear Clever

A lot of bloggers choose really clever or catchy titles, but they don’t think about keywords.

Keywords can make a big difference to the search engines – especially for the long term.

Choosing a keyword-rich title can make the difference between your post living on and fading into nothingness.

You DEFINITELY want a catchy title, just make sure it’s relevant to your message.

We live in the age of information.

On a daily basis we’re exposed to more ideas, blog posts, and news stories than we could ever consume.

That said, time is a limited resource for most people these days.

And with an abundance of mediocre and regurgitated information, treating your readers’ time with respect is critical…

Remember, the best way to respect your readers’ time is by delivering great content on a regular basis.

Success by choice, not by chance.

-David Aston


  1. artofwhatever says:

    Great post. I’ve definitely been guilty of a few of these. These points form a solid checklist of things to run over / think about before posting. Thanks.

    • David Aston says:

      Much appreciated Steve, thanks for your feedback.

      Most great bloggers have been guilty of at least one of these mistakes at some point.

      Fact is, it’s probably what helped make many of them great. Learn from what doesn’t work and try new things until you discover what does.


  2. Your Living Body says:

    I am definitely guilty of #1. I have no idea how to gain an audience or where to find them. SEO is one thing but building a community is another. Seems the best blogs have their own community and the readers don’t stray far from the farm. That and the biggest blogs have been around for years…

    • David Aston says:

      You gain an audience by simply putting yourself out there. Write, write, write.

      If your readers can rely on you to consistently bring them great content, they’ll keep coming back.

      If you’re not updating your blog on a regular basis, just make sure it’s stellar when you do. At the very least you might be able to collect some emails and provide value to those on your list. It takes me 5 minutes to produce a good email that get’s opened and read.

      Try a survey on your next post and ask what type of stuff they’d like to see from you in the future. Provide a few choices and BAM you’ll have a better idea of what it is you’re reader wants.

      Remember, they’re already on your site, which means they’ve already resonated with something you’re doing. Find out what that something is and do more of it.

      Install Google analytics or statpress (wordpress plugin) to help identify what’s already sending you traffic.

      This will help you loads.

  3. Very good article. Most bloggers are guilty of most of these mistakes indeed. That’s obviously why only a small percentage of bloggers really succeed with their blogs, unfortunately.

    • David Aston says:

      I appreciate the kind words.

      Most of us have been guilty of a few of these.

      One of the main reasons successful bloggers are in fact successful is because they’re able to quickly identify what doesn’t work and make adjustments.

      This “blogging wisdom” is attainable through experiences gained from consistent writing and interacting with your community.

  4. says:

    Loved the ideas, plenty for me to learn from! I’m definitely going to keep referring back to to them!

    • David Aston says:

      Thanks for the feedback, glad you’ve taken something away from them! Remember to stay consistent with your blogging and community interaction.

  5. As a blogger, I think most of us miss out of one of the above things that were discussed, which is probably the reason why even a great piece of content fails to get the kind of attention that it deserved. A few of the above mistakes, I too am guilty off. Time to go back to the drawing board and fix a few of them.
    Thanks for the informative post.

    • David Aston says:

      You’re right.

      It’s not uncommon for many of us to overlook some of these points, which is why raising out awareness is critical.

      Once you realize you’ve been neglecting some of these important factors it’s important to do exactly as you said and “go back to the drawing board”

      I appreciate your feedback.

  6. dandollars says:

    The mistakes are too much bro. I dont like to read long posts, sorry.

    Oh well, I just read this one, so I deserve an applause.


    the topic, these are great points but I often argue that you dont need
    to chose a great niche. Just find your passion or hurt, your voice and
    start blogging and follow Brian Gardner’s ten steps to a better writer

    Write, write even more, keep writing, write daily, write when you have something to say, write when you dont have…hahahah

    Time is important to actually get people interested in what you are saying

    • David Aston says:

      Well I applaud you my friend, thank you for the feedback.

      I agree 100% that the niche you choose must certainly tie into your passion or hurt… just make sure your passion or hurt solves a problem.

      That problem you solve, defines your niche. If you plan to earn a passive income online this is critical.

      And yes, I am familiar with Brian Clark’s “10 Steps to Becoming a Better Writer”

      He makes some great points 😉

      Here’s a link to the poster for anybody that needs reminding:

  7. Julie Barker says:

    Some great tips there, thank you. definately guilty of a few of these.

    • David Aston says:

      You’re very welcome 🙂 We’ve all been there.

      Fortunately, you’ve become aware and can now make adjustments and shine!

      Thanks for your feedback Julie.

  8. skydive1973cdr says:

    Hi David,

    I used to have a quarter of a million readers at my peak and between the blog, my full time job and being a single mom, I simply didn’t have time to address every comment… If I had, I never would have slept!

    What do you suggest when each post garners 100+ comments and you simply don’t have time to respond to each one? I would try to frequently add a heartfelt thanks whenever I sent out a “new post” notice, but it still seemed very impersonal and thoughtless. I’m thinking about trying to revive the site as I get emails almost daily from past readers or people who heard about it and are looking for it and I’d like it to be as successful as possible.

    Thank you for your article!

    Crystal McKee

  9. Tom Patel says:

    Wonderful. It is very useful and can apply as a checklist while blogging.

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