How Pros Make Money Online

Income Diary

14 Ways To Actually Make Money From a Website!

By:     Topics: Make Money Online

Get ready to learn how to make more money from your website…

Recently I have spoken about what makes me money and what I think will be making me money in the future. What works for me in one niche, may not work in another.

I get several emails every week from readers asking me how do I make money from my website? What should I be doing?

The answer is, it depends. It depends how big your site is, how new it is, what niche you are in, what your goals are etc. Today’s post should answer your questions about what monetiziation technique is best for you.

Over the years I have tried dozens, if not hundreds of ideas and ways to make money from my websites. Some worked and some failed, it is important that if you try something and it doesn’t work, don’t just give up. The main reason I see people fail with a business online, isn’t because their idea or website is bad but because they give up too soon.

Great things often take time. Take a look at the screenshot below from my inbox of all the emails from PayPal, notifying me that I have made money:


So lets begin:

Ways To Monetize Your Websites

Sell Advertising Space

The most popular form of making money from a website is by placing ads on it. We all know what it is, but it can make you money in different ways, such as Paid Per Click, Paid Per 1000 Views or Paid Per Time Frame.

The most common form of advertising is Google Adsense which is paid per click, however a lot of people know what Adsense is in some industry’s so perhaps in those markets the other two may be more profitable.

If you want to sell advertising I recommend either complete site domination with Google Adsense, placement is important, where you put it on the site can be the difference between $10 a day and a $100. If you have more traffic or depending on your industry I recommend you sell a small amount of advertising at the highest price possible.


  • Often guaranteed income
  • Little effort to monetize
  • Great way to connect with others in your industry.


  • Takes away from user experience.
  • If you set a set price per month, you can’t make any more even if you double you traffic.
  • Advertisers come and go, you have to spend time editing, adding, deleting and finding more advertisers.

Create a Job Board

This works like so:

People looking to hire someone will post a job on your board and readers will apply for the job. This is a great method of monetizing a website which I have seen done by a lot of authority websites.

On the other hand, I have seen smaller blogs try to do this and completely fail because it’s competitive and if you can’t send them anyone to apply, it’s pointless for them to post a job. Jobs can be anything from, writers to trainers. If your looking for a example of a Job Board, check out Probloggers.

There are a whole load of different Job Board plugins and software. In the past I have used Jobpress with WordPress and it worked well. You will want to use some of your advertising space to promote the job board so that readers will see it and apply for jobs.

Charge low at the beginning for a listing so you can attract a lot of customers and if they get applications they will be happy to return.


  • Completely hands of, you don’t have to do anything.
  • Adds to credibility


  • Doesn’t work for small blogs
  • Very competitive at times.

Selling Services

Selling services is a very popular technique people use to make money from a website and is often the reason for them building a blog in the first place. They want to get more clients, to do that they need to get traffic and blogs are great for that!

A nice example of someone selling services is Underground Wellness.

The easiest way to start selling advertising on your blog is to create a new page within WordPress and call it services. Here you can put in the information about your service, testimonials and a buy now button.

For sites earning less then $10,000 a month, I recommend using Paypal buy buttons as a payment gateway, this is very straight forward to set up and makes life easy for the customer.


  • High converting, they see your blog and want more!
  • Highly profitable.
  • Easy to deliver.
  • Low refunds.


  • Exchanging time for money.
  • Customers are always right (which we know isn’t true).
  • Can be periods of time where you have no customers!

Collect Emails & Market To Them

This is one of my favourite things to talk about because it’s just so powerful.

Building a email list can make you a lot of money, help build a solid brand and of course help readers come back to your site, time after time. Email marketing can be seen to make you money in a few different ways, such as direct email promotions, to deliver free reports that are monetized and my favourite, to drive traffic back to your site where you make money from other methods.

The most profitable follow up series I ever wrote came only 10 minutes after I completed the most amazing email marketing crash course we’ve ever come across – the McIntyre MethodUnlike other guides, the McIntyre Method isn’t made by a self-proclaimed guru, but someone who actually knows the industry.

Gone are the days of losing subscribers or prospects…

Last year I quadrupled my subscribers by adding PopUp Domination to my blog, which is a WordPress plugin I developed myself. I started letting other people use it once I saw it increased my conversions by over 500%! I’m also a huge fan of squeeze pages.

A squeeze page is dedicated to getting the visitor to sign up for their mailing list. You can see an example of a page like this by checking out our squeeze page for our Traffic Domination video! If you want to create amazing high converting squeeze pages (+ a lot more), check out Optimizepress, we wrote an in-depth review on it.

As I said before, I have spoken about email marketing a lot, the first thing you need to do is register an Aweber account, personally I would say you should also pick up PopUp Domination, not because I own it but because it’s the best thing for email marketing. About 85% of my subscribers sign up via it, 10% from my squeeze page and 5% from other optins.

Who ever tells me that I should take down my lightbox popup because they don’t like it, that’s the reason why I delete your email, it greatly benefits my business!


  • Very direct way to market.
  • One email can make you thousands.
  • Easy & Simple.


  • Promotions can have a negative effect on readers.
  • Always require new leads.
  • Subscribers come and go a lot.

Review Products as an Affiliate

I know quite a few people who review products on their blogs, it makes great content and if the product you are reviewing has an affiliate program, can make you a lot of money. You can review anything from software, to bikes, cars, hotels, holidays, food, anything you could think of and it’s all tax deductible (I believe) if you buy something to review.

Check this post out about How To Start a Review Blog.

I personally want to review one product a month, it’s not so many that readers will be turned of but enough that it will make up a high proportion of my income. Doing small amount of reviews means you can pick all the best products and don’t have to speak about negative ones.


  • Great source of income.
  • Converts higher then banner ads and email promotions.
  • Free products sent to you to review.
  • Connect with industry leaders.
  • Get noticed as a top affiliate.


  • You can’t always say nice things.
  • If you say bad things, don’t expect to work with that person.
  • Products become irrelevant quickly in some industry’s.

Promote Products as an Affiliate

Another hot topic here on IncomeDiary, it works very well.

In my experience it works best when paired up with email marketing or reviews, placing advertising banners promoting affiliates products do convert well but can be hit and miss sometimes. Over the last year I have done a lot of research into affiliate marketing and put all my findings on Traffic Domination, make sure to check it out!

There are so many ways to go about finding a product for your site, it often depends on your industry. For a fitness blog, I would go to Clickbank, find a product about six pack abs and grab an advertising banner from their resources area and put it up on my website.

You could also do a blog post such as, 7 Ways To Get Six Pack Abs, then at the end, promote the product.


  • Can earn you big bucks!
  • Can get high conversions if your promotions are done right.


  • Earnings are not guaranteed, can earn $100 one month, $1000 the next.
  • Great products can have crap converting sales pages.
  • Great converting sales pages can have crap products.
  • Not always the best of resources to promote.

Offer a Membership Site or Premium Content

This technique I have seen become more and more popular over the last couple of years.

Premium content is paid for in a special members area, typically there is free content which attracts readers and then they realize they need more and will pay for it. PSDtuts have a great example of this, readers come to see free tutorials on how to do something in Photoshop, then they tell them they have to become Plus members to get the photoshop files and see even more advanced tutorials.

Your first step should be to work out what your going to offer. Then, you want to create a membership area for them to login and see the information your selling, I spoken about this in detail here. Next, I would do 3 things, email my mailing list and do a blog post about the membership, then create an advert for the bottom of every post which says something like, Liked this?

If you love my membership site then, click here to find out more.


  • Continuity income, keep making money, month after month.
  • Can be set and forget, if you time release.
  • Affiliates will send you traffic!
  • Can be a huge earner, it accounts for over $90k a month for Tutsplus.


  • Can be a lot of work to set up.
  • Regular work to release more content.

Create & Sell Your Own Digital Product

Something I’m experimenting more and more with and I’m not sure if it’s just me.. but it seems like the world has gone crazy about making products, they are everywhere which has educated the market so they know they have to purchase content now. The simple version of creating a product is as followed, create a 30+ page word document about something, turn it into a PDF and sell it.

You can find out more about creating a product and selling it online by reading this article.

Personally I think your first steps would be to ask your audience what they want to know more about, create a product around that and sell it!

If your goal at the beginning is to make only a small amount of money, say you expect to make no more then $1000 from selling it the first month or two then I recommend you go with using PayPal like with selling services. Once you grow your business and you are selling more, a great choice is to use Clickbank who handle all the orders and allow you to have affiliates.


  • Affiliates send you traffic, build your business.
  • Because of affiliates, you have a passive income.
  • Great for building your brand and authority.
  • Big Money Earner.


  • Time consuming to setup.

Sell Paid Directory Listings

This isn’t very common but I believe it should be.

I see it as a smart way to sell advertising, you see instead of putting adverts on your sidebar, you have a directory on your blog where you link to different company’s and websites in your industry and charge a premium for the listing. If you charged a monthly fee, so for example, say you had 1000 people listed in your directory and charged $7 a month, you would earn $7000 a month in continuity.

In some ways, this is actually beneficial to the reader, say you have a website about becoming a model, in the directory could be a section for photographers, where photographers pay to list their services. Models will come and look for the right person to take pictures of them for their portfolio, helpful and profitable.

Just like a job board, I would add adverts to my blog, promoting the directory to make sure customers are happy with the number of people seeing their ad and the traffic they get. To start with, I would even advertise on other sites to get people to list in your directory, as well as reaching out to people and company’s to buy a listing.


  • Highly profitable.
  • Useful to readers.
  • Makes you stand out as your doing something different.
  • Nearly guaranteed income.


  • Costs to setup.
  • Smaller sites may not work so well.

Host Webinars & Sell Something

Although I tried this year and didn’t have good results, I think that was down to promoting other peoples products instead of my own.

People get on webinars to hear you speak, not someone else to do a sales pitch. What you do is set up a free webinar that you reply once a week where you teach them something and then at the end you sell them into 4 more webinars. Once you complete the webinar series, you now have a product that you can sell as a home study course

Start by buying GoToWebinar, personally I would host a free webinar and not sell anything on your first one so that you can get in some practice with the software and talking live with people.

Lewis Howes talks about successful webinars in a recent interview we did together.


  • High priced, low amount of customers, so low support.
  • Readers want to connect with you.
  • Highly beneficial to those who buy.
  • Great way to teach.


  • If your doing live webinars, your exchanging time for money.
  • Investment for software.
  • People have to turn up at a specific time, hard for different time zones.

Write Tutorials & Promote Something

Another thing I don’t see often, but I love to do!

Content is what everyone is after, that’s why they come to your website, so create content which includes them buying something so that when they do buy, they buy via an affiliate link, and you make money!

What I do to create a tutorial is start with the product, find one that you are using and you get a lot out of, it of course needs an affiliate program. Then do a tutorial about doing something using that tool.

So for example it could be a post about Photography and take a specific type of photo but you need this lens to do it.


  • Makes great content.
  • Good for search engines.
  • Profitable long term.
  • Quick to produce.


  • Finding enough products that have affiliate programs.
  • Some people may not be interested because they don’t yet have the product.

Publishing A Book Because Of Your Blog

A lot of people want to write a book, however they have no audience.

A blog can bring you branding, can help you connect with other people in your industry, help you understand what people like to read about, more importantly what people don’t like. All this can help you write a book that can become profitable.

A lot of people don’t consider a book because you only get a couple dollars a book but that’s not just what you earn.

Publishing a book can allow you to then launch a product because people always want more, also a more exciting prospect is being paid to speak. If you are published, your automatically seen as an expect, it doesn’t matter if you never sell more then a dozen books, this means you can charge to speak and charge a lot more for consulting.

There’s so many different ways to go about publishing a book, most choose self publish but if your blog is successful, either they will find you or in my case, a friend connected me with his published and told me I should write a book. Someone in your industry who blogs, will also have published a book, help them and they will help you.


  • Authority.
  • Long term earnings.
  • Increase your charge for consulting.
  • Paid to speak at events.


  • Timely or expensive if you have a ghostwriter.
  • Doesn’t make you a lot of money on it’s own.

Offer Live Training and Workshops

Just like selling consulting and services, you could also use your blog to sell live training, workshops and seminars.

People read your blog but I wouldn’t be surprised if over 80% don’t act on what you say. Having a workshop means they learn from you and implement with you, this is a very attractive offer to some people and they are willing to pay high prices to do it.

You don’t just make money from the price of the ticket but you can also make money from selling follow up workshops and masterminds. If you bring in speakers, then you also collect 50% of everything they make if they sell from stage at the end. Another thing to consider is recording the event and then selling that as a product on your blog.

Putting on an event is a daunting thing, however it really isn’t to hard. Ring up a hotel, book a conference room, now you have a date, write a blog post and send everyone on your mailing list to that page.

Mention your event every where and keep hustling! Apart from that, all you NEED to do is create your slides and turn up. Some of my friends even hire people to run everything for them so they don’t have to worry about the event side of things themselves.


  • Can make you a lot of money.
  • Can be made into a product.
  • People will invite you to speak at their events so that you can sell yours.
  • Makes you an authority.


  • Time consuming.
  • Selling can sometimes be hard.
  • Stressful for first timers and often the pros.

Sell Your Website

Definitely my favorite of all the above and also the one that pays the most.

Selling your website can make you very wealthy, or it could be just a nice retirement fund. Whatever it is, it can be a great way to get a large lump sum of cash.

Typically, websites sell for 12 – 24 months revenue, however if your site is old, has something unique about it or is the authority in your industry then you can expect any figure you want. I have seen some blogs go for over 200 years revenue and it didn’t even make $100,000 a year.

Work hard and it will pay off.

It is important to remember if you sold your site for 2 years revenue and it made $5000 a month, you would get $120,000. To earn that amount of money it could take you 6 or 7 years because of expenses and taxes. Also you have to consider how long it took you to build your business, if it took you a year to build your blog and it’s now worth $120,000 and you made $60,000 this last year.

That I would say would be a very profitable year! If you’re already at the stage where you can sell a website then head over to Flippa, this site allows webmasters to sell websites and allow people to come bid and ask questions. I have sold a few sites there before, some for 5 figure sums.


  • Large amount of cash.
  • Can be sold within a month.
  • Enough money not to work for years.


  • You no longer have a website.
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Leave a Comment / Read Comments

  • iYingHang

    LOL! I like the “Drawback: You no longer have a website” part.

    • Michael Dunlop

      Lol, you don’t just get an education here at IncomeDiary ;-)

      • Peter Hutyr

        Undeniable truths at IncomeDiary and superb content too. Income diary is the best so far in my online learning, great tutorials, unequaled interviews, Michael you are the best example to us all.


    • Kate

      Exactly what I thought too – !! good comment :)

  • Nisha Stephy

    I’m a contributing writer to a news blog.

    What would be the perfect way to monetize a NEWS BLOG? I’ve tried Adsense but no results as the traffic is very very low.

    My earnings depend on the earning potential of the blog….!!

  • Lars

    As always a great article Michael and I think you covered the topic very well… and of course the model used in this post… telling others how to make money can be pretty profitable if you know what you talk about.

  • Jia Jun

    Wow, I just realize Popup Domination was created by you Michael! Haha, seen it in many blogs.
    Thanks for the great list, blog needs hard work too in order to succeed, like this list, choose few and focus on building will bring long term profits.
    Currently I just use Adsense for my blog, which I only have very small traffic every month for the moment.
    Will keep building up, thanks Michael for the sharing. =D

  • Alisha

    Pop-up Domination is my very next puchase. This is a very informative post. Thanks!!

  • 123Achievers

    Great post Mike. Thanks for this wonderful information.

  • Aidan

    Hi Michael, which one of the above is your all time favorite money making method?

    • Michael Dunlop

      Hey Aidan,

      I like the last one most ;-) It keeps me excited about business.


  • Fisayo Sanyaolu @ Secrets Of Entrepreneurship

    Mike, these 14 ways are great way to start with. I’ll start implementing them one at a time. Thanks for sharing

  • Joshua Zamora

    Great post Michael! I’m a huge fan of email marketing and affiliate marketing. And definitely need the sharpen up on your other recommendations.

    Thanks for these tips man you’re rockin it!

  • Daniel Edmondson

    great post thanks for the additional ideas!

  • Sean

    With hosting events MAKE SURE you get event insurance that covers “bump in” and “bump out” periods as well as the event itself. Brendan Burchard tells the story about how he was sued into bankruptcy from an event he hosted and someone injured themselves during setup and he had no insurance.

    Actually, from my own personal experience of doing roadshows and events (not in the IM niche, but in real business) I would strongly suggest you hire a professional Event Coordinator to do the planning. You’ll save money in the end despite paying for the service. They usually have great deals with hotels and can handle the logistics. From experience, if you’ve got a couple hundred people turning up to hear you speak, your focus should be EXCLUSIVELY on the content, not when morning drinks will be served or if the name tags are out or whatever.

  • Samuel

    Awesome post Mike! Love the way you share your opinion :) The last point sounds funny! I’m sure you would like to go for that one someday? Thanks for sharing man! You rock :)

  • Monika

    Wow! This list is not something you read once. I know I will have to review this several times just to get an idea in my mind as to what to do next. I also think criqueing a blog would be a helpful service. I would love to find someone to critique my blog and offer suggestions. Thank you, Michael.

  • TrafficColeman

    Selling services is what I do and will continue to do..I do a lot more business offline though..which is great when it come to building profits.

    “Black Seo Guy “Signing Off”

  • Onibalusi Bamidele

    Awesome list, Michael,

    I really love the part about affiliate marketing because it can be passive and the part about offering your services since that is how I make the most of my online income.

    It’s really cool to see you love the last part the most. I plan going into website flipping late this year or next year.

    Thanks so much for the great post,

  • Thomas Herold – Financial Expert

    A great list of possibilities, well done. Is there a plugin available for a directory listing based on WordPress? I am just in the process of selling one of my websites and if you have enough content on it it sells for a very good price.

    • Michael Dunlop

      Hello Thomas,

      Unfortunately no I don’t. I’m actually getting one created for my own site and it’s looking to be quite expensive. Will let you know if I see anything.

      Great content is hard to come by, people will buy a site for it ;-)


  • Iggy

    Great post, Michael. I am especially very familiar with your last point about selling websites :-)

  • yetty

    the paid directory listings resonated with me the most.

  • Wet Villager

    This time i am just using adsense to monetize my site but in the future i am interesting to build and then sell site. thanks for the idea

  • Fazal Mayar

    Great post Micheal as usual. Pretty lenghty but worth the read. I think by adding direct advertising to your monetization methods, you now use all of the methods possible to make money. I want to write a blog monetization post for my blog today so this will inspire me!

  • toviq

    great post michael..i just try to find a good tips to monetize my small blog..and i founding that great information here..thank you so much.

  • Rick Falls

    Outstanding information and very well said.

    Takes out the hype and spells out the nuts and bolts in a clear and understandable fashion.

    Good for you.

  • Aaron

    Great post, always so detailed. You either have a great team Michael or an excellent ability to write!!! Well done, and lots of food for thought.

  • Russell Handy

    Hi Michael,

    Your 14 ways to actually make money from your website is a great list. So far selling my own product which is Next Stop Magazine is working very well for me. I have a lot of work to do in other areas of monetizing my website. Your an inspiration and your the first person that I was inspired to start my website – thanks to you !!!

    My mission is to inspire as many people as I can with my interviews of successful internet entrepreneurs, like yourself.

    I will talk to you soon my friend.

    Russell Handy
    CEO & Founder of Next Stop Magazine

  • Wayne John @ Southern California Web Development

    I’ve got the passive income flowing, now I’m working on my services pages. Maybe that will extend into email subscriptions, and then job boards! I think you could actually lay out a nice plan of attack to achieving all these items, when done in the correct order.

    I mean, hopping right into a job board doesn’t make sense unless you have some amount of authority, right?

    Good stuff, I’m enjoying my subscription to your blog so far. :)

  • jj-momscashblog

    Hey Michael, Great post a long one but after I got going one can understand why it was lengthy… because it was full of wonderful info. Very indepth and certainly easy to comprehend when you read to the end. I also like the flipping or selling of blogs. I’ve been playing around with selling of domain names as I think that is a great way to make money also. So glad I came over to your blog,haven’t been around in awhile. You have always been so encouraging about making money online!! Thanks friend will send an email or tweet you. jj

    • Michael Dunlop

      Hey JJ,

      It’s been a long time, you need to blog more, I don’t see much from you these days.

      Hope business is good and thanks for your kind comments.


  • Ye Tun Win

    Great post Michael !

    I thought blog audiences are usually attached to the blog owners. Here, you Michael and in Pat. I wonder how would a blog buyer handle that attachment.

  • treb

    Great Post Michael, It is very informative and helpful. I never tried using it but as of now you gave me an idea… Thanks for sharing! Awesome!

  • Kamil

    Thanks I never think of some ways to earn money listed above

    I think al blog or website can never use all way to advertise. Of course, however, I’ve tried Adsense will little success. It’s truw the earning via Google is slow. At leats in my case

    One quetion: I use PopUp Domination. But It was no working with iContact to email subscription. So Im thinking to move to GetResponse. Does GetResponse works with PopUp Domination

    • Michael Dunlop

      Hello Kamil,

      Contact – they will help you find out whats wrong. It does work with iContact, must be using the wrong code perhaps.


  • Marco Gallone

    Great article Michael, thanks for that. Been looking for new ways to expand, especially considering that at the moment my only source of business is ‘selling services’!

    First time coment here, so may as well say that the rest of the stuff on the site and retireat21 is awesome also! :)

  • Mk Akan

    very useful post ….

    Not using many of this methods yet…presently building a list …i love the list building + affiliate marketing route…

    all of this will only work well when you can build traffic to your blog or website..traffic is very essential

  • need help

    so many way to start earning online this is a great post. today i was searching website where i can find more info on this topic and on yahoo i found this website.

  • Mathias – Mobile Marketing

    I must say. In the beginning i though banner ads was the one and only income source for websites, but i must say.. after i tried email marketing + affiliate marketing, I was blown away!

    Thanks for a great post as always!

  • Andrew @ Blogging Guide

    You’ve got such an interesting compilation here. Great points highlighted. These would surely help people like me leverage on our site more. Thanks for the input. I’ll sure try these out.

  • Lakhyajyoti

    Selling your blog is the last option to make money from your blog.Affiliate marketing and advertising works well for me.

  • Hector

    Great tips, I will definitely start implementing some of these.

  • inspirationfeed

    How do you evaluate how much your blog can sell for?

  • anonymousor

    Every time I see your family name, a kind of tyre brand name come to my mind, what a strange recall !

  • myan

    I don’t know how to make money online from my website even if i read your post. Can you help me look my website and give some suggestions?

  • harrison nnorom

    hey Micheal gone through all of your site its great to see what you can achieve in short time frame… quite inspired me and am starting my content buildup A.S.A.P
    Am just in my 20’s and i only got $100 bucks to invest, if you could give me a guide on how to utilize this money i would be mos great full (currently an undergraduate in Nigeria)

  • Peter Buzzrain

    Hello Michael!

    I really enjoyed your post (and your website design). ; )

    I think that the membership & premium content is the best way to make money online and it is becoming more and more popular. It is not for everyone but it is very rewarding. Just think about this, 50 users x $39 a month is = $2000 and you just have to work for this 50 members, you don’t have to be constantly marketing for getting new clients!

    In your post you mentioned that it one of the cons to the membership way was that it was a lot of trouble to setup. I believe you were referring to the content part. The reality is, you don’t have create all your premium content before you open your membership website! In fact, you should do the opposite, slowly create content each week based on members feedback because this way you know you are creating something they like.

    I think in the future we will see a lot more membership websites, especially in non-internet related niches.

  • Akhil Kumar

    Great Article Micheal Thanks.. :)

  • Adibkarim

    thanks for the information

  • Willie Riley

    Hey Michael! Thanks for the post and the ideas on how to make money online. I am busy to make money online work from home. Now I`m a boss of my own business.

  • DPano

    It is amazing to actually read about the many different ways one can make money online. Developing the know-how and skills and then truly understanding how your target audience, (buyers/visitors/customers/subscribers etc.) thinks is not just simply a walk in the park. After reaching a level of competency in the online industry it gives rise to competence and confidence. At that point one is perceived as as trustworthy. Credentials mean nothing without substance. You have the credentials based on what I just read and have seen on your site. Thanks for the value added.

  • DPano

    Hey Michael, you have the goods! Thanks a boatload for the value added. You are the genuine article and worth following. See you at the top?

  • Gaurav Mishra

    Nice one

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