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How To Make Your Next Blog Post Suck!

By:     Topics: Blogging     More posts about: ,

There is a big a difference between a successful blog post and one that sucks. First time bloggers tend to slip up on a few of the essentials to making a blog post great and so today I hope we can make a change to that.

Blogging is about delivering value and educating people about thing. Something I see a lot of people doing is writing with search engines in mind, writing content because they want to get it ranked in search engines, not to help readers. The same applies to those who want to make money from a blog post. If your whole aim is to make money from a post, your message often gets lost. Here’s some tips for those who want to continue to create bad posts.

Use Really Bad Grammar and Spelling

Before I say anything, I know mine isn’t that great. When I hit 20, I sort of just some how got half decent at writing. Up until then I didn’t really enjoy it and I was really bad at it. I had private English tutors for years and didn’t get any good at reading and writing until I took it seriously and that was when I started blogging.

If you want your writing to rock, know the subject and work at it! This post will probably take me a hour to write, I have blogging in my blood! If you don’t know a subject, don’t write about it. If you want anyone to take your post seriously make a big effort to write well.

Don’t Bother Styling Your Posts

The majority of people coming to your site will skim your content. This makes sense, who wants to read 2000 words to find the one line that you are interested in. Don’t make it hard for them to find that one line. Here’s how I break up my content to make it easy to skim:

  • Bullet points are good for skimming.
  • Each section or point needs to stand out like in this post.
  • I like the number sections so people know what part of a post they are at.
  • Don’t center text, it makes it hard to read.
  • Don’t make your page to wide, this also makes it hard to follow and read.

Make Your Post Really Short

Great things can be spoken with a very small amount of words. However, as a whole, on the internet, we want lots of great content so your 300 word article that is basically an introduction to a subject is not good enough. If your doing an article about weight gain, then don’t just talk about the subject. Give us examples of good diets, link to other great articles, is there exercises we can do that will help us build muscle mass etc. What I’m trying to say, give us the complete answer we are looking for, otherwise we will look elsewhere.

Don’t Put in Images

Images aren’t required for a post to be valuable or successful. However, have you ever heard the saying, a picture is worth a thousand words (of course you have). Well, that’s kind of true with blogging. I like using them because it helps my readers skim to the right parts of my articles and see things visually.

Give It a Crap Title

This is so silly and something I see so many people do. You want to name your post something that’s going to make them excited about the article before they go to read it. Subject lines and titles of articles are so important to the success of my blogs. Every time I email my newsletter subscribers, if I don’t use a good title, I’ll see half the amount of people open the email. The same applies to social media, if it’s a good title or shocks you, your going to click the link and find out more.

Talk About Something Completely Irrelevant

I’m not just a guy who makes money online blogging, I do lots of stuff. However, you are not interested in the majority of that “stuff”, well at least not the majority of you.

Two new games are coming out on the xBox, Call of Duty and Battlefield. I have pre-ordered both and am looking forward to playing them. However talking about them in my blog posts are not going to be helpful to the majority of you. If I give reference to them, you won’t get that reference. If I do an article about why battlefield is better than Call of Duty and I typically talk about weight loss then I’ve just alienated  the majority of my readership, thus making my post crap to them.

Don’t Bother Checking Over Your Post

I never use to look over my blog posts before I published them and because I didn’t, I would have lot’s of errors and mistakes in my posts. Mistakes are natural and that’s acceptable, but what’s not right, is not at least running over your post a couple times and trying your hardest to get those mistakes fixed. If you haven’t looked over a post before publishing it, it shows.

Don’t Explaining Yourself

Saying things and not explaining what you mean by those “things”. Let me explain myself (haha). If I was to say, “To do this, you want to start by going to your FTP and then go into your Public HTML file and upload the file there”. I’d imagine a few of you would be lost by what that means. Instead I should say, “To do this, you want to start by going to your FTP, for those who don’t know, FTP stands for File Transfer Protocol, it’s used to transfers files from your hard drive to your web server. When you first login to your FTP, you should see your Public HTML folder. Open that folder and drag and drop the file you want to upload from your desktop.”

If you style a post like that properly, those who are advanced can skim it easily, those who don’t know much about the subject can read every word and complete the task.

Base Your Post on Making Money

This is a real problem for everyone. When you create a post with the intent to make money from it, your going to create a post not as good as it should be. Say for example, I want to promote some fitness equipment that gets me great abs, the best ab equipment doesn’t have an affiliate program but the second best does. I choose to promote the second best when I know it’s not as good as the best. This means I’m not helping my readers as much as I could.

What mistakes do you see bloggers making the most?

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  1. Mark jenkins says:

    Hi michael, I think your posts are great, simple but effective, I’m from the UK too, can I hit u up on skype sometime?

  2. Jamie Hudson says:

    Hi Michael, post rocks! What happened to the links in the comments? Anyway, I’ve said before I’m am English 16 year old blogger, author, basically Internet Marketing more to the point. Could I get you on Skype for a quick chat?

  3. Eric Looi says:

    Hey Michael,

    Your blog titles are always CRAP! Can Really Attract People! 😀

    By the way, I think you would like to say
    “Don’t make your page TOO wide, this also makes it hard to follow and read.”

    I’m kind of disagree with the point of short post. Seth Godin sometimes just write a sentence on his blog but his short posts are always inspirational! 🙂


    • Jamie Northrup says:

      lol this made me laugh because that’s how Dr. Phil usually takes care of problems, with one simple phrase that he keeps repeating (i.e. Stop Eating, Stop Drinking, Stop Doing Drugs, etc)…

      I agree that not everyone will have success with the same formula, as different readers want different things. You need to adapt to your audience.

      • Truly. Adapting to your audience is the point of writing post. Some people just prefer short and precise point. 🙂

    • Nick Tart says:

      Hey Eric, Seth Godin has almost 500,000 subscribers. He doesn’t need to rely on search engines or social media to get traffic. Frankly, considering how many subscribers he has, his posts don’t get shared that much. You’ll also notice that his longer articles are generally shared more than his shorter ones.

      • Hi Nick,

        The whole purpose of writing post is to get the message to the audience. I agree that he doesn’t need to rely on search engines or social media. If the message was shared to 1million people but only 10k of people get the message as compared to 400k out of 500k people get the message, which do you think will be a better conversion (sort of conversion)? Again, there’s no right or wrong in writing long or short post. It just that we need to write the right post that does matter. 🙂 Thanks for your sharing!

    • I agreed that not everybody would be writing a short precise sentence for the audience. I wouldn’t call it a standard for everyone. In fact, I didn’t set a standard there. I just think that everyone has his own style and every audience is different. If 1 sentence can answer and solve the problem of the visitor, why not? 🙂 I would be annoyed as well if i search on Google and it returns a long page of advises which practically useless for the visitors. Instead of giving the answer of Stop eating so much, i would think stop eating so much calories would have help! 🙂 If those who know about losing weight will know what i’m talking about.

  4. Irish Pring says:

    Thanks for the great post Michael… I’m one of your avid readers for quite sometime before I decided to launch my own blog…

    Keep up the good work!

    More power!!!

  5. Tram Tran says:

    Thank you, this is great;) keep it coming!

  6. Getzie R. Lamar says:

    I get easily turned off by bad grammar and spelling mistakes when I read blogs, but it seems to be an epidemic problem. Another one is not having a call to action, like you did at the end. You asked your readers to comment on your post, which increases the popularity of your post. Lastly, many bloggers do not know how to monetize their blog, like you are so successful at doing. Other than those, you have covered every possible mistake bloggers could make, Michael. Great read.

  7. Marie-Ora says:

    Thanks Michael – have learned and am learning so much from your blog, a lot of which I’m trying to implement.
    No matter how many times I check a post, I always find a couple of things wrong the second I hit publish – usually stuff that passes spellcheck because it’s spelled correctly only it’s the wrong word.
    Again, thank-you

  8. Michael,
    I am a skimmer,
    I probably skimmed your post but managed to pick up the best points.
    Great design and COLOURS help everyone do this well.
    Thanks for the post,

  9. No post can be readable if you don’t style your post, using proper images and style makes post looks beautiful to read.

  10. lawton chiles says:

    Hey Michael, something profound hit me while i was going through this post-skimming-and saw the other things.

    Blogging and being successful in anything takes a lot of hard, strenuous work.

    If we’re not willing to buckle down, nothin’ is going to happen. You’ve shown you are willing to do the hard work that pays off in spades.

    Thanks for giving us all a good kick in the pants.


  11. I wounder if I am doing this? Not really sure.. I maintain a personal blog and a photo blog. My personal one is based on my life. The photo blog is entirely funny photo’s, from around the web. I would be interested to find out.

  12. I agree with all of those points, particularly the first one. Bad grammer is a real turn-off.

  13. Justin Whitaker says:

    Great stuff….one minor quibble though:

    Either “Don’t Bother Explaining Yourself” or
    Don’t Explain Yourself” are grammatically correct.

    “Don’t Explaining Yourself” is not.

    Undercuts your first point, and the point about checking your work.

    Still, “bloody useful” post.

  14. Michael, first off, i wanna give a BIG thanks for coming up with such a great post. However, the points that you outlined in this post are really helpful and i wonder how many bloggers are still doing the sames mistakes, thumbs up Michael

  15. For me bullets are the most important thing in any great post if only we’ll learn to harness them it has the power to convert a skimmer(believe,a lot of traffic is on the “skimming highway”!!!).They are like brakes,it brings them to a screeching halt and they are like oh i must read this.

  16. Klaus Horky says:

    I’ll need all the help that you can’t provide since I am from Austria. I guess I need you to take me to your leader. Maybe he/she can be of help with my poor English.

  17. Mindaugas says:

    That was a nice post. I think what longer and more useful posts are shared more so can attract more traffic from community.

  18. Nuwamanya Mategyero says:

    hahaha Michael, it got you. That point on spelling and Grammar. i also read many blog posts with uncountable spelling errors and with poor English. Nwe i love the post, thanks.

  19. Another fine post, Michael.

    I just realized a should be using Bullet points far more often.

    They do help to make an article read go much more smoother.

    Every time I do a look through my older posts, I find a few spelling and/or grammar mistakes.

  20. Michael
    I’ve watched you progress over the last two years and it’s inspiring to see the improvement. That’s not to say you started out poorly either:) The most impressive bit is the depth to which you go on each post.

  21. The biggest mistake I see bloggers make is using automated robots, article spinners & affiliate link ‘stuffers’ and expecting it will actually pay off. The readings are always worthless and just create more skeptics for those playing the game correctly.

    Another great post Mike I agree with you 100%, especially on the importance of images and styling. I’m all about the aesthetics on my blog. If readers don’t like looking at it, they probably won’t bother reading it.

    p.s. I just did a post about you, it’s titled: “Young Entrepreneurs Spotlight – feat. Michael Dunlop the Blogging Master.”

    Anyways, thanks for another great post!

    -WebpageJourney com

  22. I don’t see the grammatic mistakes you claim to have, or is it because english ain’t my first language coz i’m from Kenya, hehe.
    Anyway, I enjoy the stuff here and the point of using photos is nice coz at first i never saw its relevance when i started blogging but I learnt eventually.

  23. Emmanuel Olonade says:

    “Base Your Post on Making Money”,
    “Talk About Something Completely Irrelevant”, and
    “Give It a Crap Title”

    These are three points that seem obvious yet they are very powerful and yet they remain ignored by most bloggers.

    Thanks for the well thought-out post Michael.