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How to Write a Viral Guest Post for an A-List Blog

By:     Topics: Blogging

Back in October, my guest blogging career took a huge jump. I wrote a guest post for chrisbrogan.com that went massively viral.

106 Excuses That Prevent You From Ever Becoming Great at the time of this writing has been shared over 11,000 times, has received hundreds of comments, and remains one of the most trafficked posts on Chris Brogan’s blog since October.

This article will teach you how I did it.

But before we begin, I must make one thing perfectly clear.

It took time.

So much of what we crave in the make money online space is instant success.

The trip to get this guest post was not a short one. In fact it took nearly two years.

Two years of professional networking, listening intently, and making small investments into the social equity bank.

Hopefully, it doesn’t take you that long, but it entirely depends on you. And if it does, know that it’s totally worth it.

No tips, tricks, or tactics article you read will make you more successful.

Your action is the only thing that will get you there.

I only hope what I share with you will help you along your journey.

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Know who you’re writing for and make sure they know you

Popular bloggers are bombarded by hundreds, sometimes thousands of people every day.

If they don’t know you, you’re getting ignored, it’s as simple as that.

When you’re a big name, you have to cut out unnecessary excess to focus on your work.

Email from unknown senders is excess.

If you want your guest post pitch to get opened, you have to know the blogger.

“Stalk” them on Social Networks

“Knowing” doesn’t just mean you’re familiar with their work, but also their likes, dislikes, wants, needs, and interests as a human being.

In my tweetdeck dashboard, I have a special list created for “A-List” bloggers. On Google+ I have a circle titled “A-Listers” On Facebook, I have a custom list for, you guessed it, “A-list bloggers”

Doing this filters out other social network noise to see only what A Listers are sharing.

I look for three different types of things in my A-List filters:

  • Smaller communities they hang out in.
  • Music, movies, and other general interest things they share.
  • Live webinar’s with Q&A at the end.

Smaller Communities

I built my relationship with Chris through the “Third Tribe Marketing” forum, which he tweeted about nearly two years ago.

It was here I was able to directly and indirectly and demonstrate my knowledge.

If you’re paying attention, you can pick up on the smaller communities a popular blogger might frequent.

It could be a special forum, the comments on another blogger’s site, or a #hashtag chat on Twitter…

The point is, to stand out to an A-Lister, you need to be in a less crowded space.

Watch their various social streams to see what they’re sharing. If they’re active, join the conversation.

But Remember: The A-List Blogger is not the only community member.

Help as many people as possible and become a valuable resource to everyone. Don’t suck up.

Become a part of the community.

If you’re helpful, they’ll notice, and will be more receptive to you in the future.

Music, Movies, and Other Interests

It’s not all business all the time.

Quite the contrary actually, many A-Listers share their musical interests, cool gadgets they’d like, movies they want to see, and many of the same asinine things the rest of us share on social.

Your attention to the asinine details show you’re not just another self promoting jerk when pitching a guest post.

When you process all of their information, you understand how they function as a person, not just a platform that could potentially give you massive exposure.

Not only that, it also gives you something real to talk about.

If the thought of “pitching” a popular blogger makes you nervous, you haven’t interacted with them enough.

Attend Webinar’s & Make Them Look Smart

Technically, this could go under “smaller communities” but it really deserves it’s own mention.

More and more, popular bloggers will hold webinars with other bloggers or companies as a way to generate leads for product launch.

Keeping that in mind, the end of the webinar is usually opened up for Q&A to help attendees overcome any lingering objections they might have about buying.

If you help them out by asking questions you know they’ll give a really good answer to, it’ll lead to more sales.

Helping someone make money is always a great way to get their attention.

Read Their Stuff

Of course, you’re probably already familiar with their work.

But now that you have the blogger’s attention you have a better chance of getting published.

Before you make a proposal for your guest post, you need to know the blogger’s work as well as they do.

You need to know how to whip their readers into a commenting frenzy.

And the only way to do that is through meticulous, detailed, research.

Here’s your checklist before you consider pitching a popular blogger:

  • Read ALL the “Most Popular” posts,
  • Read 20 – 30 of their most recent posts,
  • Read as many comment threads as your brain can handle.

It’s a lot of work, and here’s why – “Most popular” posts are always featured because of the high number of comments, shares, and attention the post received.

Reading it all ingrains the “high bar” caliber your guest post must be to go viral.

The “Most Popular” section is your blueprint.

The writing style, sentence structure, and headline formatting you need are all right there, laying the groundwork for a successful guest post.  Also pay careful attention to how they open the article, how they close it, and how each line leads into the next.

Upon closer inspection of a viral post, you’ll find each sentence can not exist without the line before or after it.

This “sweater knit” copy is what compels your reader to read line by line,  invoking their need to comment.

Commenter questions are ripe topics for viral guest post topics.In the comments of the “Most Popular” posts, look for gaps in the readers knowledge, specifically where they’re asking for more detail.

Also reading the last 20-30 most recent articles show’s you where the A-List blogger’s mind is lately.

For a popular blogger, few things are more annoying than an off topic pitch.

It’s a waste of their time and shows you haven’t done your research.

This is preventable. Read the recent stuff.

Craft a Compelling Pitch

At this point, you’re on the blogger’s radar and have an idea of what will go over well. It’s time to pitch.

Keep your pitch email simple.

A subject line like “Guest Post” or “Guest Post for [their website] is all you need to get your point across.

This is the exact email I sent to Chris to pitch the 106 excuses article.

Hey Chris,
How are you? I know you’re a busy dude, so I’ll keep this brief.

I have an article that I wanted to run by you and see if you’d be interested in accepting it as a guest post.

It’s 106 Excuses That Prevent You From Ever Being Great. Jon Morrow has said that he really liked it, and I think it would work perfect for what you write about.

Hope all is well, and hope to hear from you soon :-)

There are a few things going on in this email, so let’s break it down and see why it worked.

First – The opening line acknowledges he’s busy, and that I respect his time.

Popular bloggers are often sent long email pitches that are both irrelevant and time consuming to read.

Recognizing he’s busy, let him know right away I’m not another person who thinks his time is disposable.

Second – Straight to the point. “I have an article I wanted to run by you and see if you’d be interested in accepting it as a guest post.”

Because Chris, like other popular bloggers is very busy so I didn’t want to dance around the subject. By saying “see if you’d be interested…” also gave him an out, and indicated that I would accept “No” as an answer.

Third –  I got to the subject of the article, and let him know that I thought it would be perfect for his audience.

Believe it or not, many people will pitch the idea of guest posting, without actually proposing a subject for their post. They say something like “I want to write for you, just tell me what I should write…”

But, if a popular blogger wants something written, they’ll write it themselves.

Having a solid idea of what you want to showcase and why, let’s them know you’ve done your research and doesn’t require them to think beyond “Yes this is good for my audience.” or “No, that’s not a good fit.”

Fourth – A friendly close.

By saying , “Hope everything’s going well, look forward to hearing from you”

A. Show’s I care about what was going on and…

B. the :-) reinforces I’d be ok with his decision either way.

It’s funny, right after I wrote this, I checked Chris’s Google+ account, and he posted this video.

Also Remember: If you don’t hear back from a popular blogger right away, it’s because they’re busier than you.

Follow up in a week, if you still don’t hear back, try one more time, then move on.

When Your Guest Post Gets Accepted…

It’s time to bring your “A-Game.”

Don’t just write content. Write Epic Shit.

Your work is about to be read by potentially thousands, if not hundreds of thousands of people.

If now is not your time to level up, I don’t know when is.

With the 106 excuses article, I spent three days compiling a master list of excuses, and three 12 hour days writing it.

Writing it wasn’t easy. Then again, leveling up seldom is.

If you get a guest post for a popular blog, spend at least 12-14 hours writing.

It’s not about the action of putting words on the screen.

It’s about choosing words that move people, that inspire people, and hold their attention for

Every.

Single.

Line.

It’s about giving your article everything you have, and then some.

Then editing the shit out of it so only the best remains.

When you’re done, read it out loud, and edit it again.

I’m not joking.

In a follow up post, Chris wrote

I don’t do guest posts on [chrisbrogan.com] for a bunch of reasons.

  1. Most people used to complain that they came to read me and that they didn’t want other people’s posts.
  2. People offering guest posts didn’t write anything of value (my opinion).
  3. People offering guest posts sent them horribly formatted and I’d spend 20 minutes fixing syntax errors.

Of these, #3 was probably the most annoying, and so I stopped bothering.

If you can’t stand reading your own work 100 times, how can you expect someone else to?

It’s that, or risk wasting a great opportunity that you might not get again.

What to Do the Day Your Guest Post Goes Live

  1. Promote It
  2. Write A Thank You Post On Your Own Blog
  3. Respond To Comments

1. Promote It-

You’re on a popular blog, you shouldn’t have to promote, right?

Wrong. Just because they have a bigger audience than you doesn’t mean you don’t promote the work.

In fact, when you don’t promote, it looks downright ungrateful.

Something I’ve noticed too is some popular bloggers won’t share articles through social media if doesn’t receive early buzz.

Makes sense. If their Rss and email readers aren’t sharing it, why should they?

Your audience’s comments and tweets jump start the conversation, which eases strangers other commenters into leaving their thoughts and opinions too.

2. Write A Thank You Post-

Most popular bloggers keep track of their incoming links.

Write a post that publicly thanks them for the opportunity and what you’ve learned since.

Here’s the Thank You post I wrote after the 106 excuses post went live.

Not only does it thank the popular blogger, it gives their readers something else to read when they undoubtedly come over to your site.

Also, and this isn’t going to be the norm, but every now and again a popular blogger will publicly acknowledge you, and say they were happy to take a chance.

3. Respond To Comments

Responding to comments does two things.

1. You build relationships with new people. 

2. It increases the comment count on the article. 

You don’t have to respond to every comment, but you have to move the conversation forward.

When you start a discussion in the comment thread, it increases the comment count (obviously) and the perceived value of the overall post.

Also conversation in the comments gives you excellent topics for future guest posts.

Rinse, Lather, Repeat

Once you’ve guest posted on one A-List Blog, it’ll be much easier to get a post on the next one.

It’s even likely that other bloggers, A-list or otherwise, will invite you to write for them.

Follow up with them, and keep the ball rolling.

But remember, just because your foot’s in the door, doesn’t mean you skimp on the research.

In the end, your familiarity with  the blogger, and their audience is what determines whether or not your article will go viral.

If you’ve made it this far, thank you…

I really appreciate you taking the time to read this and I really hope it helps.

Guest Posting for popular blogs has changed my career, and if you do your due diligence, I know it can do the same for you.

Like I said in the beginning, it can take time. But it’s time well spent.

Because of guest posting, I’ve been able to grow my own network, and get some pretty incredible gigs that never would have been possible had I tried to do it all on my own.

I also have to admit, I never would have been able to share any of this with you without Jon Morrow’s GuestBlogging.com course that covers a lot of the basic principals covered here, and so much more.

If you liked this article, I encourage you to share it on Twitter and/or Facebook.

And please, if you have anything you’d like to add, or you have a question, please ask in the comments, I’ll be sure to answer everything to the best of my ability.

Thanks so much for reading :-)

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  • Andrew McMaster

    This is a great post. I loved the video from Chris and so very true. Where has the human aspect in all of this gone? He hit the nail on the head. I have just signed up to Jon Morrows Guest Blogging course as this is something I really want to get my teeth into. Great work.

    • http://tommy.ismy.name/ Tommy

      Thanks so much Andrew!

      I can tell you with total honesty that Jon Morrow’s Guest Blogging course was one of the best things I’ve ever done, and you’ll be very happy you took it!

      • Andrew McMaster

        Thats great Tommy! Wow your fast at replying to your comments! Great to see that. I have just finished watching Jon Morrows first two videos and he has successfully convinced me. I will be signing up. This is something you just cant get in the blogging world.

        • http://tommy.ismy.name/ Tommy

          Lol I try to be as fast as possible whenever anything goes live 😛 Just good karma I think…

          Seriously, I’ve only bought 3 programs in my entire career, and this has been the one that has had one of the longest lasting values. Not only do you get great instruction, but there’s a really cool community that looks out for each other too. You’ll become a better writer for sure :-)

  • Nicholas Tart

    Hey Tommy! I really like how much emphasis you put on researching them beforehand. One of the reasons I read so many blogs is because one day I know I want to reach out to those people. If I’ve been reading all along, it’ll make that step a lot easier.

    • http://tommy.ismy.name/ Tommy

      Research is everything when it comes to guest posting, especially if you want to use it as a lead gen source. I once put 40 hours of research into a guest post for remarkablogger.com but it resulted in a 5 figure deal, so it was totally worth it!

  • http://thecoolnerd.com Eric Williams

    Great post. I’ve been looking into doing some guest blogging to help my network grow. This has given me some extra additional help. Keep up the good work, dude.

    • http://tommy.ismy.name/ Tommy

      Thanks Eric! I’ve found it to be one of the most beneficial things I’ve done for my business yet.

      What’s your site all about?

  • Annie Andre

    Tommy,
    this is exactly what i was looking for and you did a a great job presenting just how valuable guest blogging can be. I just signed up for Johns Guestblogging class and i laughed my head off at his video which was hillarious.
    Thanks
    Annie :)

    • http://www.annieandre.com Annie Andre

      ps Tommy, you are adorable in your videos. I just saw one you did for the first time last week and was kind of floored at how entertaining and informative they are.

      • http://tommy.ismy.name/ Tommy

        ::blushes:: Thanks! We have a lot of fun making them, so I’m glad you like them :-)

    • http://tommy.ismy.name/ Tommy

      :-) That’s exactly the type of thing I like to hear!

      You’re going to love the program, and if works half as well for you as it did for me, you should have no problems at all getting onto A-List blogs in no time!

      • http://www.annieandre.com Annie Andre

        When i’m rich and famous i won’t forget you. I might even give you credit for all my wonderful success Tommy. :)

        • http://tommy.ismy.name/ Tommy

          Haha! That’s what they all say 😛

          No seriously though, I just took a look at your blog, and I think you’ll do really well!

  • Andrew McMaster

    Hey Annie great blog you got going. Adventurology, how do you spell that? I like it a lot. I don’t think you will have much to do to become an A list blogger.

    • http://tommy.ismy.name/ Tommy

      Right? The design is absolutely beautiful!

      • Andrew McMaster

        Very easy on the eye, makes for an easier read. Just love all the little videos.

        • http://www.annieandre.com Annie Andre

          Blush blush,

          Tommy and Andrew. So encouraging and now you each have a devoted fan in me.

          Andre, it’s spelled Adventure-ology which is a total made up word cause that’s how i like to roll sometimes. Not all the time. Just some times.

          • Andrew McMaster

            I’m loving your style Annie. Keep up the great work you are doing with your blog. You have a devoted fan here also.

  • Lucy

    What I like about Tommy’s post? This is what we should do in everyday when we want to get to know someone whether they are an A-Lister or not. He built a relationship with someone in a genuine way and did not force what naturally progressed. I personally like meeting people in person and getting a feel for how they are in real life by spending time with them on different occassions. But since everything is happening on-line now, I have to remember how I would engage with that person if they were sitting in front of me. I love the fact that Tommy points out to say Thank You. Two words many people on and off line forget to say. So thanks Tommy for your valuable input.

    • http://tommy.ismy.name/ Tommy

      I think that’s the thing most people forget about online marketing in general…

      It’s not anything super special, it’s about relationships, and people. “Social Media” and “The Internet” are no different than “The Telephone” was 60 years ago. It’s not the platform that makes the difference, it’s the way you use the platform.

      Thanks so much for commenting Lucy! Hope to see you around more!

  • http://www.amariebeauty.blogspot.com/ Angela

    This is the most valuable information I have read on the topic. You were very honest and covered all the basis. I can’t wait to scour your blog. Take care.

  • Austin

    Hi…good post. Has the traffic you generated had a direct and tangible impact on you getting new clients?

    • http://tommy.ismy.name/ Tommy

      Yes.

      With a combination of this and a lead generation technique I learned from Frank kern I’ve been able to land a handful of 5 figure deals from guest blogging :-)

  • http://sagoyism.com Josh Sarz

    Hey Tommy, awesome post here man. I was really amused with Chris Brogan’s follow up to your email. That kind of email would shatter people. I do agree that stalking A-list bloggers can be very helpful when it comes to building relationships with them. You just have to keep it at a professional level and not go overboard.

    • http://tommy.ismy.name/ Tommy

      It’s that professionalism that really makes all the difference. Steven Pressfield talks about this and how an amateur will hurt their ankle and sit on the bench when a professional will learn to work through the pain and play anyway.

      Most people do one of two things. 1.) Give up or 2.) Whine.

      Neither of which are ways that a professional responds.

  • Hashim Warren

    I tried guest posting twice and failed. I was cold contacting these bloggers, and even though I got a “sure, send it to me” over Twitter, I never heard back over email.

    So, I gave up on guest blogging. Then I saw what happened to you your article, and my mind started rolling again. And then the doubts came – I already tried this strategy and it failed!

    So, thank you for revealing the details., and spending so much time on the “stalking” part. I prob shouldn’t expect my guest posts to run unless I’ve built a relationship first.

    • http://tommy.ismy.name/ Tommy

      Hashim thank you for your honesty here.

      Yeah, the relationship is key. What I didn’t include in this article was that Chris was not my first choice for the article either. In fact the first place turned it down because it wasn’t in line with their editorial direction.

      It actually took 3 months to get the post a home, so it really did take time, but it was time well spent.

      If this is a strategy you want to use (and you should) I can’t stress enough that Jon’s Guestblogging course was a real game changer for me and hands down one of the most valuable trainings I’ve ever taken.

  • George

    Great post,come to think of it the opportunity guest posting brings….massive exposure,five figures if you’re smart. We just need to pull ourselves together and get working and how do you have your picture shown here when you comment.

    • http://tommy.ismy.name/ Tommy

      Lol you just need to set up a WordPress.com account 😛

  • http://www.jamienorthrup.com Jamie Northrup

    Wow that’s a lot of work Tommy, but thanks for sharing, it’s good to have guidance, and if you’re going to do something, do it right and put all your effort in it and it will pay off in the end, much more than an “empty” guest post just for links.

    • http://tommy.ismy.name/ Tommy

      Yeah… To me links are good, but deals are better.

      I would like to see more people contribute to pushing knowledge further, not just add to the echo chamber.

      It is a lot of work, but it’s totally worth it! Thanks for dropping by :-)

  • Sean Cook

    Hey Tommy,

    Thanks for sharing your tips and perspectives. I’m glad to see you getting some really good guest posting gigs, because you are someone who “gets it” and also someone who deserves it.

    The things that always comes across to me about you is that you understand the value of relationships and seeing where they will go, and that “slow and steady wins the race” attitude serves you well.

    In Third Tribe, and in interactions I’ve had with you since taking a break from that group, I’ve never questioned your genuine interest in helping others and making those interactions “win-win.” Too many people forget that in the race to get attention.

    Getting attention isn’t the goal. Getting somewhere is the point. And when people like you and you help each other, the ride to that place isn’t as lonely.

    So thanks again for putting yourself out there.

    • http://tommy.ismy.name/ Tommy

      Thanks for that Sean!

      I really do believe in relationships, and above all else, doing the right thing.

      Yes it’s a slower grind, but I believe truly that it’s the only way that a person can truly appreciate everything they have and not let success go their head.

      I am genuinely interested in helping others, because I LOVE what I do, and want to see other people be able to do it too. My fatal flaw right now is getting my schedule right, so I don’t miss calls and leave people hanging.

      Attention is meaningless if you’re not able to do something with it. Fame for fame’s sake is as fickle as the public eye. But when you make an impact, doesn’t matter if it’s one or one thousand, you make a lasting impression :-)

      Thanks for stopping by!

  • M

    Thank you for reminding people it takes time to accomplish something of this size. A guest post on any blog is a big deal and takes work. A guest post on the blog of someone who is constantly barraged with requests, and who has the gigantic audience you pray for? It’s going to take more than a weekend of writing and a handful of tweets.

    It’s basic business practices that are used in the “real” world that get forgotten about online, which is why applying them works so amazingly well.

    • http://tommy.ismy.name/ Tommy

      That’s the part people forget. People are people regardless of the platform they choose to communicate on.

  • http://ProNagger.com Rachel Z Cornell

    You had me at: “Your action is the only thing that will get you there.” Then you spelled out what specific actions I will need to take. I love a well crafted receipt! Thank you, I can follow receipts.

    I have been a guest on a couple popular sites and the momentum those experiences created was great. I met really cool people and opportunities unfolded because of the post. Still, I sometimes have issues, or maybe some residual playground trauma, that makes me feel like there’s a fine line between connecting and collecting the right friends. How do we continue to go toward the light while reaching for the stars?

    • http://tommy.ismy.name/ Tommy

      It’s true that as you move towards the next phase you have to remain grounded otherwise the success and attention can go to your head.

      For me, I had a serious conversation with myself and reminded myself “I want this.” but with that comes extra responsibility that you have to be honest with yourself whether or
      not you want to take on.

      I have this conversation with myself every 3 months or so, to make sure my feet are still on the ground as my star rises.

      Until you have that conversation however, you may find yourself sabotaging yourself unknowingly, because you’re trying to hold on to the old ways while doing something totally new.

      This was a great point and I’m really glad you brought it up, because it’s not often talked about, and is a very valid subject.

      • http://ProNagger.com Rachel Z Cornell

        You definitely walk your talk, Tommy! Your feet seem to be well planted on the ground. It’s actually part of what makes me want to hear what you have to say.

        I will have that conversation with myself because I want this too!

  • http://www.facebook.com/LifestylebyPS Sam

    Good one Tommy.. !!

    However, your ‘106 Excuse ….’ post is one of the best blog post I have read as of now. Very sharp.. clean.. straight forward and most importantly It is Timeless.. You can post the same article today (Or anytime in future) and I bet it will get same amount liking .

    To me.. title of this blog post (with refer. to 106 excuse..) should have been (HOW TO WRITE A TIMELESS GUEST POST).

    • http://tommy.ismy.name/ Tommy

      Haha! Thanks :-)

  • http://www.ricardobueno.com Ricardo Bueno

    I read that post, and it WAS epic. Solid advice on how to approach writing a guest post Tommy.

    • http://tommy.ismy.name/ Tommy

      Thanks Ricardo! I’m glad you liked it :-)

  • http://www.socialtechzone.com Frank Angelone

    I really enjoyed everything you shared in the article, Tommy. One thing I couldn’t agree more with is the difficulty of having a guest post accepted on an A-List bloggers website. While I haven’t written a guest post recently, I have been fortunate enough to have been published on ProBlogger, Daily Blog Tips, and even a celebrities website. I’m not looking to toot my own horn, but to compare it to what you’ve said, I spent more effort and energy on those posts than I have on my own blog. In fact, John Morrow once said, which I heard in a webinar, that you should always put more effort into a guest post than your own. That’s not to say you should take your blog lightly, but you always want to go above any beyond with a guest post. I’ve had my many fair share of “No’s,” but hey, I have received those “yes” responses too. I think many fear the unknown and having their idea rejected, but I’ve always kept going with it. I do plan to guest posts in the future again, just right now I don’t have the time with my schedule. Once again, thanks for sharing and getting in depth with all the details.

    • http://tommy.ismy.name/ Tommy

      Frank, thank you so much for sharing your experience here. You’re right, fear of rejection is a big one that holds people back, but in doing anything worthwhile, you have to hear “no” more often than you hear yes (at least in the beginning).

      Chris initially said no to this post (106) and it was rejected from it’s original target. It was written a full 3 months before it ever went live.

      I’ve read your work on Problogger, and have to admit I quite like it. While the timing might not be right now, I look forward to seeing your work again when you get back out there :-)

      • http://www.socialtechzone.com Frank Angelone

        I really appreciate the compliment, Tommy. I will get back out there again in the guest posting world. I have one I believe I was approved to put together, but whether or not it is approved is always the mystery, but it’s a journey and helps improve your writing skills. I have been in the same boat as you, it does take a while before an accepted post is actually published, but many people forget to factor in how many posts A-List bloggers write on top of how many posts they have submitted to them. It’s also nice to see a blogger who responds to all of his comments. I am the exact same way…people take both comments on their own blog and guest posts for granted too. I could never ignore someone. They’re another human being reaching out to you. To me, it wouldn’t matter if I was an A-List blogger, I’d respond to everyone because I wouldn’t forget where I came from.

        • http://tommy.ismy.name/ Tommy

          I was just talking to Derek Halpern about that last night, only it was with email.

          My thought is, if Seth Godin can respond to emails in a really timely manner, I can respond to a few comments. I’m not so busy that I should neglect the people who helped me get to where I am :-)

          • http://www.socialtechzone.com Frank Angelone

            It’s funny you mention Seth Godin. I’ve emailed him once, but it’s amazing how fast he responds for someone that does so much. I’ve talked with Derek a few times and have implemented a lot of his practices into my own blog. Very smart concepts to implement.

            • http://tommy.ismy.name/ Tommy

              And really down to earth guys. I think that’s the key to long term success really, approach-ability. They care about the work, and don’t get to wrapped up in the politics. I like that.

  • http://veggieab.com Abigail Johnson Akingbade

    Hey Tommy I have yet to write a guest post but this will be useful if I have the opportunity to write one in the future. I am glad you pointed out that it takes time, because most people especially on the internet want things to come quick when in reality it’s hard work and dedication needed to be successful online. I know guest posting has turned me on to reading a lot of unknown bloggers. I am glad you wrote this post, because this is growth in the opportunities for guest posting. Also I was recently reading an article about how guest posting is being taking advantage of now that google has ranked websites lower. Some are misusing guest posting to rank for keywords. Guest posting has advantages but must not be misused.

    • http://tommy.ismy.name/ Tommy

      It’s important that we still remember that it’s about people, not platform. Keyword stuffing in any post is never really a good idea. If anything because it’s harder to read as a person.

  • Andrew McMaster

    I maybe should have said earlier that I am accepting guest posting on my own blog. I don’t believe in spamming so if anyone is interested you know how to get in touch.

  • http://www.inboundmarketinggeek.com/ Valerie Joy Deveza

    You know what Tommy, I have your blog post bookmark on the very top of my browser so I can read it again everytime I feel down. That epic shit always kicks my butt to do what I have to do and be as awesome as I can be.

    Thank you so much for your post. :)

  • http://maheinfo.blogspot.com Mahendra

    Excellent article, and one I can relate to as an online marketer writing articles for clients. All literature whether it be an article, blog post on your own website or guest post should be pitch perfect.

  • http://www.lifeprobabilities.blogspot.com Elly

    Very useful post.

    Unfortunately I am not that far yet, but am already saving money for Jon Morrow’s course :)

  • http://naturalmomstalkradio.com/blog/ Carrie

    Great tips. I get guest blogging pitches all the time, and most of them aren’t relevant to my target market. Yes, it’s annoying.

    Another thing you didn’t mention here though, and it’s something I like: when the guest blogger goes ahead and sends you the article they’ve written, first.

    It skips a step and saves me time. I can go ahead and read it and decide if I’m interested instead of having to go back and forth with another email.