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20 Top Blog Sales – Sell Your Blog For Millions

By:     Topics: Make Money Online

Top Blog Sites That Have Been Sold

The whole point of this post is to make you think of your end goal, where you want to go with your online business. Every day your working on your business, don’t just think about how much you made that day but how much your going to make for investing an additional day into your business when you go to sell your blog/company. Some of these guys were worth $30,000 a day – now that’s what gets me excited about blogging.

In my head, I have already decided I’m going to sell my blog network for millions of dollars. Here’s the clever thing about what I’m doing:

Here in the UK, if I make over £150,000 a year, I have to pay 50% (actually 51%) of anything over that to the government which makes it quite an easy decision to not take the money out of the company but instead to invest it in it. So my whole game plan is not take a big salary, live within my means and invest every penny into my business so that I can grow it to the point where it gets millions of visitors every month and ideally make me 7 figures a month also. If I keep reinvesting, growing my business for a few short years I will then be in position to sell the company for lets say a cool £10,000,000. On the first £2 million I have to pay 10% tax and then 18% after that. For me, the best part of this isn’t so much the financial side, it’s the fact that I would of built something amazing, something to be proud of, the money is just a bonus! This reminds me of this saying:

Entrepreneurship is about living a few years of your life like most won’t, so that you can live the rest of your life like most can’t!

Now think big and get inspired!

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#1 Ugo.com – Sold For: $100 million

Founded: 1997

 

Year of Sale: 2007

Approximate Daily Worth:  $27,397

The website Ugo was founded in 1997 as Unified Gamers Online  (UGO) by Chris Sherman.Action World Inc. bought them very early on and decided to rename the business. They changed the name to  UGO Networks, however the name didn’t stick for long as it was once again changed to Online Underground. Eventually it was sold on to the Hearst Corporation approximately $100 million.

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#2 Fotolog – Sold For: $90 million

Founded: 2002

Year of Sale: 2007

Approximate Daily Worth:  $49,315

Fotolog was founded by Scott Heiferman, in 2002, and unfortunately the site began to have problems just 3yrs later in 2005 when the amount of visitors and members started to become too much for the websites servers. The website itself currently receives over 20 million unique visitors each month and was sold to Hi-Media Group for the tidy sum of $90 Million.

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#3 Consumersearch – Sold for: $33 million

Founded: 1999

Year of Sale: 2007

Approximate Daily Worth:  $11,301

Consumersearch was founded by co-founders Derek grew and Carl Harmaan in 1999, the pair also owned a privately held corporation at the time. The website sold for a huge $33 million and the news was first released by the New York Times Co. The buyers,  About.com are also owned by the New York Times Co. In 2009 the website was honored in the 13th annual webby awards competition.

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#4 TechCrunch – Sold for: $30 million

Founded: 2005

Year of Sale: 2010

Daily Worth: $16,438

TechCrunch is a very well-known website publication, which is well grounded within the technology and gadget niche’s. The blog was first founded in 2005 by Michael Arrington, and the first time it was published live online was on June 11, 2005. It’s astonishing that in just five years Michael had created such a unique website which was full of valuable  content and managed to sell the website for a total of $30 million to AOL.

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#5 PaidContent – Sold for: $30 million

Founded: 2002

Year of Sale: 2008

Daily Worth: $13698

Paidcontent was founded by Rafat Ali, in 2002, and was basically an online resource for; information, analysis and news. Rafat Ali the founder of the website, was a journalist and so the website itself was a natural progression for him. In the end the website was eventually brought out by Guardian Media Group $30 Million (2008) Ali Rafat however is still part of the website, and is currently working for the company as an editor.

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#6 Tatter and Company – Sold for: $30 million

Founded: 2002

Year of Sale: 2008

Approximate Daily Worth: $13698

Tatter and Company or TNC as it is also known, was founded by Chang-Won Kim and Chester Roh, they formed the company in 2002. Tatter and Company itself was and still is a blogging platform for the Korean nation. I’m sure it is not a major surprise that the company was purchased by  Google for the sum of $30 Million, in 2008.

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#7 Ars Technica – Sold for: $25 million

Founded: 1998

Year of Sale: 2008

Approximate Daily Worth: $6849

Ars Technica was founded by Ken Fisher, in 1998 and quickly became one of the top and most authoritative blogs with the technology industry. The site provided a great amount of news and sometimes reviews on their chosen niche. The website was purchased by Conde Nast Publications for $25 Million in 2008,  a decade since the year it was founded.

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#8 Weblogs.com – Sold for: $25 million

Founded: 2003

Year of Sale: 2005

Approximate Daily Worth: $34,722

Weblogs Inc was created by Brian Alvey and Jason Calcanis in 2003, with the help of an investment from Mark Cuban. In the early days the business was initially set up for professional readership, they also had a number of other websites running alongside Weblogs, in fact there were approximately a dozen websites in total. Weblogs was purchased in 2005 by AOL to the tidy sum of $25 Million.

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#9 Livejournal.com – Sold for: $25 million

Founded: 1999

Year of Sale: 2007

Approximate Daily Worth: $8561

LiveJournal just as the name suggests was a virtual community where users could keep a blog or an online digital diary, through their free open source server technology. They didn’t stop there though, they had the software allowing users to easily create blogs and diaries online they even allowed for calendars, polls, and even have guest writers. The website sold for approximately $ 25 million to Six Apart  in 2007.

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#10 Bankaholic.com – Sold for: $15 million

Founded: 2006

Year of Sale: 2008

Approximate Daily Worth: $20547

Bankaholic is the creation of founder John Wu who also created CB Land Investments. The website itself was an online banking marketplace which basically provided its customers with credit card offers as well as interest rates and personal financial advice. The website eventually sold for $15 Million to BankRate and now has a hefty team of banking and financial professionals behind it so who knows where it could go? maybe it will be worth double the amount in a year or so.

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#11 Deadline Hollywood – Sold for: $14 million

Founded: 2006

Year of Sale: 2009

Approximate Daily Worth: $5479

Deadline Hollywood started off  as a column in the LA weekly, in 2002 by Nikki Finke. The column itself was basically an informative entertainment column based around the lifestyles of the rich and famous. Nikki decided to take her now well-known columnto the online world, and the site first went live in 2006 as a blog. She decided upon calling it the ‘Deadline Hollywood Daily’. It was so popular that in 2009 the Mail Media Corporation bought it from her in a lucrative deal with $14 million. The website has since been changed to deadline.com.

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#12 Wonkette – Sold for: $12 million

Founded: 2004

Year of Sale: 2006

Approximate Daily Worth: $16438

Wonkette is a website that was established in January 2004, it was part of the Gawker Media Network, and it’s founding editor was Ana Marie Cox, who has also been the editor of the well known website suck.com. Gawker Media thought a downturn in the internet boom was on the horizon, and not wanting to lose all the money they had poured into the website they sold it. The buyers were Ken Layne and his business partners, paying  $12 Million in 2006. It’s also worth mentioning that Ken Layne was also the editor of the site at the time he and his partners bought it.

#13 Celebrity baby blog -Sold for: $10 million

Founded: 2004

Year of Sale: 2008

Approximate Daily Worth: $6849

Celebrity Baby blog was created by Danielle Friedland in 2004, and as you can see from the name of the blog,  the topic is pretty obvious. Yes that’s right it’s another blog about famous babies. With celebrities a current trend at the time (when are they not, right?) and her website gaining a very steady stream of visitors,  She managed to sell the blog to Times Inc in a deal worth $10 Million. Not bad for a blog based on babies, the blog has also changed names since to babyrazzi.com.

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#14 Tree Hugger – Sold for: $10 million

Founded: 2005

Year of Sale: 2007

Approximate Daily Worth: $6849

Tree Hugger was the brainchild of Graham Hill, an environmentalist entrepreneur who knew how to use technology to his advantage. He managed to sell the blog to the Discovery Communication for a neat and tidy sum of $10 Million in 2007. You got to admit there’s probably not that many tree huggers out their worst $10 million!

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#15 Freakanomics -Sold for: $8 million

Founded: 2005

Year of Sale: 2007

Approximate Daily Worth: $10958

Freakanomics, was founded by Stephen J. Dubner, in the year 2005  and was sold just two years after it was first created. Stephen was a professional journalist for the New York Times, when he started the blog, which was actually created after the huge success of Dubner’s book, which was also called ‘Freakanomics’ . The website was eventually bought out by the New York Times the sum of $8 million.

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#16 The Consumerist – Sold for: $7 million

Founded: 2005

Year of Sale: 2008

Approximate Daily Worth: $7305

The Consumerist, is yet another website which was developed by the Gawker Media Group, there doing quite well aren’t they? Anyway, Joel Johnson was the editor-in-chief although the site was originally the idea of Nick Denton and Lockhart Steele both of whom are highly ranked within the Gawker Media Group. They decided to sell the consumerist to Consumer Media LLC when they were offered around $7 Million. I think I may have sold for that price too!

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#17 World Hum – Sold for: $6 million

Founded: 2001

Year of Sale: 2007

Approximate Daily Worth: $2739

World Hum is a very highly regarded and award-winning magazine-style blog which was created by Jim Benning and Michael Yessis. The pair were obsessed with travel and decided to create the blog as an outlet for their passion. Within the blog they had all sorts of various categories; how-to sections, question-and-answer sections and where the best places to travel were, as well as how to get there and where to stay once you arrive. Eventually the Travel Channel decided to make them an offer in 2007  to the tune of $6 Million, which they just couldn’t turn down. I can’t say I blame them though.

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#18 Arseblog – Sold for: $5 million

Founded: 2006

Year of Sale: 2007

Approximate Daily Worth: $13698

Arseblog, yes I know you’re properly all sniggering, well at least those of you in the UK as it is a bit of a naughty word but anyway,  the website was created by Andrew Managan in 2006,m due to his undying loyalty to the football team Arsenal FC (Soccer to all of you reading this in the US). In 2007 Andrew was made an offer god-father style, one he definitely could not refuse $5 million by the company Ole Ole. The site has since changed it’s name to Ole Ole.

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#19 GardenRant – Sold for: $1.3 million

Founded: 1996

Year of Sale: 2007

Approximate Daily Worth: $395.73

GardenRant was formed in 1996 by gardening enthusiast Susan Harris, mainly as a way to share her thoughts, tips and advice as well as sharing event details and special promotions. Though you may think that there wouldn’t be much value in a gardening blog it actually did amazingly well and was eventually bought out by the company GardenWeb for a rough figure of around $1.3 Million, not bad for a blog talked mostly about flowers. Never underestimate the power of any niche community, big or small!

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#20 Politicshome – Sold for: $1.3 million

Founded: 2008

Year of Sale: 2009

Approximate Daily Worth: $3561

Politicshome was founded just two years ago in 2008 by Stephan Shakespeare, who is also the founder and CEO of YouGov, which is basically an Internet-based market research company. After just one year of the blog being online, Stephan managed to sell the business in a very successful deal with Conservative politician Michael Ashcroft. The deal was worth an approximate $1.3 million.



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  • http://www.timothysykes.com Timothy Sykes

    Nice, I wonder how much my blog would fetch? One man show earns approximately $ 1million/year, hmmmm :)

    • http://www.zacjohnson.com Zac Johnson

      The problem with our sites/blogs is that they are our actual names… so we could never sell!

      • Michael

        Hey Guys..

        Exactly why when I teach blogging, I mention never to have your name as your domain because you can’t sell that. More and more I have been taking away my name and getting other people working on IncomeDiary so if one day I did have to sell it, it would sell for more because it didn’t rely on myself to be successful.

        A lot of people say naming site is good for a brand, everyone who knows of IncomeDiary, knows it really as Michael Dunlop.

        Keep in touch,

        Michael

        • http://www.internetgeeks.org/blog/ Azad @ Geeks Blog

          I knew this thus I named my blog/portal “Internet Geeks”. But I am in no hurry to sell it for millions as I enjoy working as an Internet Geeks 😀

      • http://www.jonathanvolk.com Jonathan Volk

        True! Those of us who have it as our name… we can never sell. But to be honest, I wouldn’t ever sell.

        Really cool list though Michael!

      • http://nickthrolson.com Nick Throlson

        I agree I could never sell my personal blog.

  • Anass Farah

    The numbers are really freaking ! But I think you can’t sold a blog for those amounts of money in any niche you want 😀

    By the way great list Aarron 😀

    • Michael

      Hello Anass,

      Your right, some niches wouldn’t work for selling a business, those niches wouldn’t work for making money from either.

      In all the main industry’s, people have bought and sold company’s/websites/blogs.

      It’s about building a site in the right way so that someone wants to buy it.

      Michael

      • Anass Farah

        Thank you for the reply Michael, to build a blog in the right way that’s why we’re reading your *amazing* blog michael ( by the way i think you’re a very inspirational person). Oh in fact, do you write the article or it’s Aarron ?

        Thanks

        Anass

  • http://www.michaelgholmes.com Michael Holmes

    I wonder why you didn’t mint.com? They sold to Intuit for $170 million…

    • Michael

      Hey Michael (nice name you got there),

      I didn’t include mint.com because that’s not a blog.

      Mike

      • http://www.michaelgholmes.com Michael Holmes

        Ah…touche 😉

  • Wes

    Great Motivation, Michael. Thanks!

  • http://onlinebusinessgym.com/ Marion Ryan

    Very interesting post, Michael, and love your goal. One challenge I’d have would be selling my ‘baby’. By the time you’ve made your site such a success will you be able to let it go?

    Not sure I could…

    Marion x

  • Simon

    Hi Michael,

    Nice post – I read Arseblog every day (as I’m a massive fan of Arsenal) and am absolutely staggered to see it sold for $5 mil… Not because it isn’t a great blog, simply because it seems to only generate revenue through banner ads… What is it about it that makes it so valuable?… The readership?

    I notice there is also nothing here in the health and fitness niche… Do you think there is a reason for this?

    Simon

  • Sash

    WOW so much money with just a blog… very nice thanks :)

  • http://www.nutritionalhealthblog.com peter

    Another great post Michael ! I love this style of post …

  • http://www.seanalexandermagic.com Sean Alexander

    I really need to look to building a blog with this aim! Umm, let the creative juices flow! Great read Michael.

  • Kern

    This is truly inspirational. To know that you can start from nothing with an idea and turn it into millions. I noticed that the longest period from start to sale was only 10 years, that in itself is amazing. Great post Michael.

  • Mike Olaski

    I would love to see a list of 50 websites that sold for $1 million and what their net income was when they sold.

    That is my target for the sale point of my first blog.

    GardenRant #19 is the closest example of this.

    I assume daily worth is the daily net income.

    This is an achievable goal for most of us. The $30,000,000 sales can happen too of course, and Michael, I am certain you will get your 10,000,000 :)…

  • http://successsystemsnow.com vickie

    Hey Michael

    Great list and I also believe that having a blog that is not your name is important. You can still be an authority site with have to brand yourself with your site. It does make it easier to sell. Building a network of blogs to sell is one of the coolest was to make money. The cool thing about your post was the amount of time these companies flipped their blogs for millions. Some only two to 5 years….now that is what I’m talkin about.

  • http://www.makemoneyontheinternet.com Chris Guthrie

    One thing I’d point out (if it isn’t already obvious) is that none of these blogs that sold for a lot were blogs that talk about making money online.

    As much as people think that talking money about making money online is profitable (which it can be) there is much more money to be made as an authority in niches that are much larger.

    That’s where I make more of my money as well. It wasn’t until I ventured outside the small world of MMO that I found a new world with a ton more opportunity in it.

    • http://www.makemoneyontheinternet.com Chris Guthrie

      I forgot to add – ummm… why do you live in the UK if your tax rate is 51%? That’s like socialism tax rates right there lol…

      Come us in the US. Here’s a link to our tax rates:

      http://www.taxfoundation.org/publications/show/25127.html

      Pay attention to these ones in your case.

      28% Rate – Single 82,400
      33% Rate – Single 171,850

      Less taxes FTW

      • Michael

        Hey Chris…

        Hope you enjoyed blog world.

        I use to ask that question to millionaires in the UK, the thing is, it’s a great country to live in, home is home I guess. I’m working towards sending a company so it’s not so much of an issue for me.

        Great point about niche’s… make money online niche is a terrible place to start if you want to build a business to sell. Focus on a profitable passion, something that you know a lot about but also at the same time has people paying to advertise. I love the following niches: Health, Fitness, Travel & Betting.

        Thanks,

        Michael

        • Andy Beard

          You should be able to just pay yourself dividends every few months to keep the taxes lower.

        • http://www.thejanoman.com Steveose

          Very interesting read Michael. Some great motivation for me to keep pushing the blog I run with several friends. Hits just seem to consistently going up!!

          Well done UK Buddy!!

  • http://santamistura.blogspot.com patricia miranda

    incredible!!!

  • Mo

    Great post – very informative

  • Leon Aldrich

    Michael,

    When are you moving to a tax friendly country? I heard New Zealand is tops!

    • Michael

      Hello Leon,

      I’m sticking with the UK – not to bothered as I’m reinvesting my money to keep building my business up and up.

      Check this page out though: http://www.incomediary.com/top-entrepreneur-friendly-places-to-live/

      Michael

      • http://www.minorwealth.com Michael

        Hey Michael,
        Just some quick advice, I don’t know if you noticed but it is really hard to see the links in your comment.

  • Joshu Thomas ( OC webmaster Blog)

    Man Lot of inspiration every single day !! thank you !!

    cheers
    Josh

  • http://www.wallward.com Lisa Miller

    What an awesome list. I didn’t know TechCrunch was sold to AOL. Those are pretty big numbers in there.

  • Open Cobra

    Are you going for the record – $101,000,000.00?

  • Neil

    Impressive research you’ve done here Michael. I would argue that any of those that started before 1999, didn’t start as “blogs” per say, but just news sites. They may have then evolved into blogs, since the term wasn’t in existence until 1998 or 1999. I would argue that LiveJournal definitely was one of the first (if not THE), blog networks. Nonetheless, awesome information and inspirational as always.

    I enjoyed your interview yesterday with Lewis Howes. Him and I meet in Austin at the annual SXSW Interactive.

  • http://turbofitnesssecrets.com/dieting/gym-workouts-to-lose-weight/ Brayn

    You said it Joshu,

    Can’t believe how much money some of those blogs are making a day.

    Defiently gives you inpiration to create a high profile, money making blog.

  • http://turbofitnesssecrets.com/dieting/gym-workouts-to-lose-weight/ Bryan

    Wow,

    Some of those blogs are making insane money. Gives you motivation to build a high profile blog.

  • Onibalusi Bamidele

    This is awesome Michael,

    Reading the amount these blogs were sold makes me want to create and sell a blog (I’m not going to sell YoungPrePro 😉 ).

    I witnessesd the sale of Techcrunch and it is really great.

    I love your call to action above the post and I pray this post gets over 200 comments – I want to read that post of yours.

    Thanks so much,
    -Onibalusi

    BTW: What I will like you to write about is How to successfully write top posts that get traffic.

  • http://www.licketypick.com Billy Surf Martin

    Brilliant post! Thanks for all the details (year founded, sold etc).

  • Josh

    I know you don’t go into Online Gaming much, but the popular WoW blog, MMO-Champion; sold for millions… TWICE. I mean anything can sell if you work at it.

  • http://www.juhotunkelo.com Juho Tunkelo

    That’s a great list, a few blogs I hadn’t heard of before. Arseblog for five mil, hahah that’s the best laugh AND head scratcher of the day… 😉

  • andreas

    @ Simon : The big sellers are those -as Neil mentioned- news sites.They are HUGE! The daily revenues of these sites aren’t as important as the internet market share they represent. These are domains that are regularly found for any search query in the top 10 google results. And that’s invaluable…
    Cheers,
    Andreas

  • Jon

    Thanks for the post, Michael. I have been reading your blog posts for some time now and always find them very inspirational. You are a huge help to young entrepreneurs like me and I think it is very important to share your story and the story of other young tech moguls. I must recommend a blog that hasn’t been sold, Mashable, which was started by Pete Cashmore in Scotland when he was just 19 (now 25). It is a very valuable website and a good model for success!

  • http://www.dala8.net Cskuan

    “You are such a BRILLIANT LAD!”

    Looking forward for your posts Michael 😉

  • mk akan

    inspirational …..one lesson here is,if you plan to sell your blog latter,you need to have a domain without that is not your name..

  • http://www.calawreport.com John Corcoran

    Michael: Great list! I’m curious how you found out all of these sale prices? I’m surprised the sale prices were public knowledge.

    It was interesting that some of these blogs are really well known for one particular blogger (i.e. Techcrunch is known as Michael Arrington’s baby; Wonkette is very well known for the personality of its editor Ana Marie Cox, etc.). You would think that the fact that the blog is so closely associated with one person, it would decrease the blog’s value. But that does not appear to be the case. The buyers probably had an agreement as part of the purchase contract that the founder would remain on board working for the new owner for at least a period of time, like 6 months or a year.

    I also wonder why people would sell out if they’re generating so much income each day? But I guess a big payday is worth it.

  • Nick Tart

    Michael, I can’t imagine this site without your face in the upper-right-hand corner. I know blogging isn’t what you want to do for the rest of your life, but maybe you can sell it to another Michael Dunlop who looks like you. Start looking. It’s all that I ask.

  • Trevor Turnbull

    Hey Michael,

    Very inspiring post! Loved the quote “Entrepreneurship is about living a few years of your life like most won’t, so that you can live the rest of your life like most can’t!”. I will definitely be using that one when people ask why I do what I do :)

    I’m curious to know how the valuation was calculated on the sale of these blogs. One would think that the daily earning would have something to do with it…..but these numbers don’t seem to match up.

    For example, the Arseblog had an approximate daily worth of $13697 (= $4.9M +/- annually)…….and it sold for 5 million. And, WorldHum has an approximate daily worth of $2739 (=$986,000 +/-)…..and it sold for 6 million.

    I’m assuming there must be some intangible factors in the approximate daily worth calculation (ie. list size, target audience, engagement, etc)…..as opposed to this being a daily cash earnings.

  • Prajwal Shinde

    Great post Michael. Looking forward for your post “how you built and sold a blog in 6 months”

  • suraj

    That’s really inspirational list Michael. I am really wondering that why people are selling these valuable blogs when they can make thousands of dollars per day.

  • http://www.beautybusinessblueprint.com/ Robert Samuel

    This is a heck of a list Michael. Maybe one day one of my blogs will make your list. :-)

  • Nagaraj

    How do you go after buyers? If you have a revenue generating blog, do they some looking for you?

  • http://www.marketingnotebook.com Ray

    Great list. Thanks for sharing. Just shows you don’t NEED a one word generic domain name to build a great site. Value of TechCrunch.com undeveloped?
    $$$Zero!

  • Salman Ahsan

    If this doesnt motivate you, i dont know what will :), great list as usual Michael.

  • http://www.shaunaharper.com Shauna

    Love the quote “Entrepreneurship is about living a few years of your life like most won’t, so that you can live the rest of your life like most can’t!” Also love that even with the money you make you manage to have a good head on your shoulders and live within your means and re-invest back into the company. You’re one smart cookie. Thanks for your blog!

  • Dillon

    Great Post!

  • http://www.dormroomcash.com Adam

    I still can’t believe that AOL pulled off the TechCrunch deal. I was shocked when this went through.

    The only deal that could have been bigger is if Microsoft could have landed Yahoo a while back.

  • wizardgran

    I am astouded at the figures. I grew up with the radio and then the radiogram so computers blow me away. There is so much information out there. I might even have enjoyed school with this technology. Anyway you have really got me fired up, I love writing and have gathered a lot of knowledge over the years. I’m definitely going to look into this blogging business. I don’t understand how money is made from blogs. Would someone please explain this to me?
    Looking forward to your report.

  • http://www.myamazingparadise.com jaive

    Awesome post!! Just started blogging. Dont know if i’ll ever make a million, but i enjoyed reading this article and going through the list. Anything is possible.

  • http://www.bodyshapeshiftersonline.com Geoff

    Sigh…And here I am 2 weeks away from going live with a blog and info product…

  • Jeff

    Great post, Michael,
    I love the idea of building a business with the exit strategy in mind. I saw your comment around not using your name in your url. But what I find difficult is how do you build the relationship and trust with your audience without having your name (and picture) on display? People want to see a person behind the site, especially in the beginning, don’t they?

  • Marge

    This was a very interesting post. This is the first time I check out your blog
    and I found it to be very worthwhile.

  • Ben

    Hey Michael,

    Would you consider EvanCarmichael . com a blog?

  • Ajay

    great post michail.very inspiring…

  • John D

    Amazing list of money making blogs. It shows everyone can do it if you put an effort to it.

    Please keep the good job Michael!

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