20 Best Tips For Becoming A Social Media Influencer
Welcome to the ultimate guide on how to become influential on social media. In this comprehensive list, you’ll find the 20 best tips for effectively influencing people on various social media platforms. Whether you’re a business owner, content creator, or social media enthusiast, these tips will help you build a strong presence, engage your audience, and establish yourself as a trusted influencer.
From creating valuable content to engaging with your followers, optimizing your profile, and staying true to your authentic self, this guide covers everything you need to know to make a positive impact and grow your influence on social media.
20 best tips for effectively influencing people on various social media platforms
1. Be Authentic
People are more likely to engage with you if they feel like you are genuine and honest.
2. Be Consistent
Consistency in your messaging, branding, and content will help you build a following.
Being consistent is crucial for building influence on social media because it helps to establish your brand and create a reliable presence for your audience. When you consistently share valuable content, stick to a regular posting schedule, and maintain a cohesive brand image, you build trust with your followers. This trust can lead to increased engagement, a loyal following, and ultimately, greater influence in your niche.
Additionally, consistent messaging and content delivery can help you stay top-of-mind for your audience, making it more likely for them to engage with and share your content.
3. Know Your Audience
Understand who your audience is and what they are interested in.
4. Create Shareable Content
Make sure your content is valuable and shareable so that it gets in front of more people.
5. Use Visuals
Use images, videos, and graphics to make your content more appealing.
6. Respond to Comments
Engage with your followers by responding to comments and messages.
Responding to comments on social media is essential if you want to be an influencer for several reasons. First and foremost, it shows that you value and appreciate your audience’s engagement. By acknowledging and responding to comments, you demonstrate that you care about your followers’ thoughts and opinions, which can help in building a strong and loyal community around your brand or persona.
Furthermore, engaging with your audience through comments fosters meaningful connections and encourages two-way communication. This interaction can lead to increased trust, loyalty, and a more solidified influence over time.
Additionally, responding to comments can spark further discussion and encourage more people to engage with your content. This increased engagement can boost your visibility on social media and help attract new followers, ultimately expanding your influence.
Overall, responding to comments demonstrates your commitment to your audience, strengthens relationships, and can significantly contribute to your influence on social media.
7. Collaborate with Others
Collaborate with other influencers or brands to expand your reach.
8. Use Hashtags
Use relevant hashtags to help your content get discovered.
Using relevant hashtags can help increase your visibility and reach on social media, making it easier for people to discover your content. Here are some tips on how to be more influential on social media using hashtags:
Research popular hashtags: Use tools like Hashtagify or RiteTag to find popular and trending hashtags in your niche. This will help you get your content in front of a wider audience.
Create branded hashtags: Create a unique hashtag for your brand or campaign. This will help you build brand awareness and encourage user-generated content.
Use location-based hashtags: If you have a local business, use location-based hashtags to target people in your area. This can help increase your visibility among potential customers.
Use niche-specific hashtags: Use hashtags that are specific to your niche or industry. This will help you connect with people who are interested in the same topics as you.
Don’t overdo it: Avoid using too many hashtags in your posts. Stick to 2-3 relevant hashtags per post to avoid coming across as spammy.
Engage with others using hashtags: Use hashtags to find and engage with other users in your niche. This can help you build relationships and increase your exposure.
Remember, using hashtags alone won’t make you more influential on social media. It’s important to also create valuable content, engage with your followers, and build relationships with other users in your niche.
9. Be Patient
Building a following takes time, so be patient and keep creating valuable content.
10. Host Giveaways
Host giveaways to encourage engagement and attract new followers.
11. Share User-Generated Content
Share content created by your followers to show appreciation and encourage engagement.
Sharing your followers’ content on social media can make you more influential for a few reasons:
It shows that you value your followers: By sharing their content, you are showing your appreciation for their support and contributions to your community.
It encourages engagement: When you share your followers’ content, it encourages them to engage with your brand and share more content in the future.
It helps build a sense of community: Sharing your followers’ content helps to build a sense of community around your brand, which can lead to increased engagement and loyalty.
It can attract new followers: When you share your followers’ content, it can attract the attention of their followers, who may then become interested in your brand and start following you as well.
It adds diversity to your content: By sharing your followers’ content, you are adding diversity to your content and providing your audience with different perspectives and voices.
Overall, sharing your followers’ content can help you build a stronger, more engaged community on social media, which can ultimately lead to increased influence and success.
12. Optimize Your Profile
Make sure your profile is optimized with a clear bio, profile picture, and links to your website or other social media accounts.
13. Use Analytics
Use analytics tools to track your performance and make data-driven decisions.
14. Engage with Other Users
Engage with other users by liking, commenting, and sharing their content.
15. Offer Value
Offer value to your followers by sharing helpful tips, advice, or insights.
16. Follow Trends
Stay up to date with the latest trends and topics in your industry.
Following trends on social media can help you gain more followers because it shows that you are in tune with current topics and interests. When you engage with trending subjects, you make your content more relevant and appealing to a wider audience.
By participating in trending conversations and sharing related content, you increase the likelihood of your posts being discovered by users who are actively following or searching for those trends. This exposure can lead to higher engagement, shares, and ultimately, new followers who are interested in the trending topics you are discussing.
Additionally, being a part of trending conversations can position you as an authority or influencer in your niche, attracting followers who are looking for valuable insights and content related to those trends. Overall, staying updated with trends can enhance your visibility, broaden your reach, and attract more followers to your social media profiles.
17. Be Positive
Avoid negativity and focus on positive messaging to attract a wider audience.
18. Use social media share buttons on your blog
Having a blog and displaying the number of shares an article has can significantly boost your influence on social media. When visitors see that your content is being widely shared, it increases your credibility and authority in your niche. Additionally, high share counts can attract more readers and encourage them to engage with your content, leading to increased visibility and influence across social media platforms.
That’s why at the end of every article on our blog, we have social media share buttons.
19. Stay Active
Stay active on social media by posting regularly and engaging with your followers.
20. Be Yourself
Finally, remember to be yourself and let your personality shine through in your content.
Being yourself is the most important factor for success as an influencer because authenticity is highly valued by audiences. When you stay true to yourself, you build a genuine connection with your followers, which fosters trust and loyalty. People are drawn to authenticity, and they are more likely to engage with and follow someone who is genuine and transparent.
Additionally, being yourself sets you apart from others in a crowded social media landscape. Your unique personality, perspectives, and experiences make your content distinct and memorable, helping you to stand out and attract a dedicated following.
Moreover, being authentic allows you to create content that truly resonates with your audience. When you share your genuine thoughts, experiences, and expertise, you can provide valuable and relatable content that addresses the needs and interests of your followers.
Ultimately, being yourself as an influencer not only attracts a loyal following but also brings satisfaction and fulfillment to your work, leading to sustainable success in the long run.
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Nice list, other than myself *joke*, I would add Darren Rowse, he’s more aimed at bloggers, but he also runs the TwiTip website, and a lot of the blogging stuff he speaks of are directly connected to social media.
Thanks for both suggestions Jamie. 🙂 I think they got him for the top bloggers just recently here too!
Hey! Modesty aside, I’d put you on that list too – you are all over the place, and consistently putting up great posts filled with a ton of solid usable info!
Thanks David! I would feel really weird nominating myself, but I appreciate your vote! 🙂
Great post to follow 🙂
WOOOOOWWWWW! Great list. Thanks for sharing. I’m going to see what more I can learn from these people.
On a lighter mood, i’m better than some of the people listed here 🙂
Kind Regards
I think you’d be a good fit for a money making advice list Adesoji! 🙂
Hi,
I think Nick Unsworth should be in the list too.
He rocks!
Down to earth guy.
Cheers,
-Sam
I’ll have to check him out – thanks for the vote Samuel! Here’s Nick Unsworth’s website for more on him!
Hey Kristi Truly amazing list here! Heading off to follow some of these people and see how they operate.
A lot of people I’ve never heard of.
Thank you
Thanks Joshua! I was trying to find a healthy blend of notable names you just can’t leave off these kinds of list vs. people who you should start seeing on them more often! 🙂
Kristi – Thanks for this 🙂
You’re welcome Michael! Being the brains behind Social Media Examiner, you were a shoe-in. 🙂
I know the joke’s already been made, but seriously – why am I not on this list? 😉
Silliness aside, it’s interesting that I do not follow anyone on the list apart from Matt Cutts. What have I been missing out on?
It’s funny Tom. I did a list once of 125 people (we’re not going to discuss how long that took) and I still missed a lot of awesome people. I’m glad I brought some new names to the table for you though! 🙂
Also, looks like we have a bit in common balancing the full time vs. online income, so you have a new follower!
Great! Consider yourself followed too! 🙂
I think you’re right though – there are an enormous amount of people out there with loads to offer. We should always be on the lookout.
I would like to add Derek Halpern from http://www.socialtriggers.com, he is awesome, every post is worth bookmarking and learning from.
Good nomination – he’s definitely a great guy to follow. Very helpful with WordPress too. Thanks Geoffrey! 🙂
Hi Kristi – Thanks so much for including me! Some great company on this list and a lot of pros that I both like and respect. Much obliged.
Best,
Amber
Happy to have made the cut. Would be curious to know everybody’s YouTube numbers, too.
I thought about including YouTube, LinkedIn, Klout, RSS subscribers, etc., but then I ended up with a ton of little icons on the side and just thought to focus on the new big three instead. 🙂
Great post, I’d agree with most of these
Surprised Leo Laporte not on list and really surprised Chris Brogan isn’t on the list.
I know I left out some obvious names. But I’ve seen a lot of lists and just wanted to make the balance between people you’d expect and some surprises. 🙂
Definitely agree with most of the list, so happy to know so many of them. Kristi, you’ll in the list too in my opinion, but of course you cant add yourself.
You’re one of the names I’ve been hearing and learning everywhere I go. YIKES! 🙂
I do get around on the bloggingsphere Aaron. Glad to be on your list! 🙂
I would toatlly agree with chris prillo beinging i this list
Great list, these guys have a lot of authority but they probably started 5 + years ago too?
Thanks Fazal. It usually takes a while to build up the kind of credibility to become pretty well known. 🙂
What a great list of reference here… Thanks for sharing.
I would add Nick Unsworth as Facebook guru and Rick Itzkowich, the “LinkedIn Guy” here too… Both great people to follow and learn from…
WOW…you made my day. Thanks for including me in this list of amazing people. I am honored to be listed next with them.
*truth be told* I cried. It happens, right?
You’re welcome Jessica. 🙂 Couldn’t miss representing AZ here!
Did they have to be in America? If not I would nominate Jay Oatway, Thomas Power, Jeff Bullas and Aaron Lee.
Always good to find out out about some new people though Kristi. Good work!
Promoting and supporting people is what it is all about
Michael
Is everyone here in the US? I didn’t really pay attention to location when I did this, but I’ll take recommendations from anywhere in the world! 🙂
WOW!
Thank you so much for including my name indie Michael! you’re definitely in my list! guess we need to come up with a 100 people list!
THANK YOU SOOO MUCH!
Thanks for the awesome weekend reading list! So much for the yard work.
My posts are designed to keep people from getting anything else done. Glad to see I have succeeded yet again! 🙂
First, thank you so much for including me here, Kristi – coming from you, that’s a high compliment, so thank you, sincerely.
You know what I really like about this list? It’s not the same names that always pop up – and you have a great representation of women in social media, which usually gets missed too.
Great job, and thanks again 🙂
You’re welcome Danny! And that’s exactly what I was going after – a nice balance of known vs. upcoming! 🙂
I guess Brian Solis would be an obvious choice and hence you opted out just like Chris Brogan? 🙂 Altogether, interesting list. But we hardly hear about those from other continents. Especially Asia. Is it that the activity in this part of the world with regard to social media, minute or just ignored? How do you see it?
Hi Indulekha. That point was brought up on Google+ about this post being mostly people from North America, but the way I did it is this. I based the list off of people I know that are influential in their spaces. I didn’t see where they were from, check people on or off because of their ethnicity, etc. I’m from North America, a big chunk of the audience here is from North America, so it makes sense that most people are from there even if that wasn’t even my intention.
Also, if you look at lists like the Google+ Statistics that ranks people in order of most followers, out of the top 100 that listed a location, only 6 are outside of North America. The three that are from Asia do not have sites (or profiles) in English. The Twitter Elite list from Twitter Grader is much more worldwide, but the people who are not from North America or the UK have sites / profiles that are not in English. Since this readership is mostly English speaking, it would see a bit odd to list people with blogs / profiles in other languages. You’ll find the same thing in the Facebook Elite list as well.
Of course, I’m guessing that if you read blogs from other countries, their lists of influential people are more concentrated on people from their own countries as well. 🙂
Awesome list.
Bookmark. Save. Follow. 🙂
Thanks so much for this. Terrific list, and I’m honored to be a part of it, especially because YOU curated it, Kristi.
You’re welcome Jay! 🙂
Love this list. It’s awesome.
Kristi, thank you for this list.
They say that one way to be successsful is to model yourself on what successful people do.
This is certainly an inspirational list and I am sure that within it there has to be at least one person, that anyone who takes the time to check them out, will resonate with.
I started scanning the article and wondered who was missing on this list….then I saw your name at the end… THEN the list made sense… 😉
Thanks Bingo! 🙂
It appears that google+ , twitter followers, and facebook fans are among the measures of being influential people in social media. But why did we exclude the celebrities with millions of followers on their twitter accounts and facebook fan pages?
One day i would like to be in this list :P, oh well, going to write anothers article now to make it happen haha 😛
Thanks for including me in this list.
My numbers are off, though. My Facebook at https://Facebook.com/robertscoble has 27,000 and my Google+ at https://profiles.google.com/scobleizer has 130,000. Thanks!
You’re welcome Robert! I’m a bit dyslexic sometimes – sorry about the number oops! 🙂
Gary Vaynerchuck should be on there.
Way ahead of the curve and I love his balls (not literally).
Nice list, good to see the list of the most influential people that are making a difference with social media.
Dwight Anthony
Financially Elite Blog
Hi – Great article and very thought provoking.
For me a great example of an influential social media user is Stephen Fry.
He has a huge following but a very loyal one, his followers seem to hang on every word.
Best wishes
John
Ha! A social media list with Maureen Johnson and John Green! That’s like making a list of the 20 greatest romantic movies of all time, and missing out ‘Maid in Manhattan’.
Thanks for including me on the list.
You’re welcome Wayne! You’ve got some great content out there! 🙂
I would definitely add Chris Brogan to the list.
Kristi! What a nice surprise to be a part of this AWESOME LIST. Thanks for thinking of me. I love to see lists like these because there are always a few people I get to learn more about (like Trey Ratcliff- I’ve got to check out more of his stuff!).
Thanks again for sharing this great post, Kristi!
Thank you Kristi for writing this great post. I really appreciate the interesting tips, advice and shares associated with each person.
Kristi Hi,
I would suggest one more to be part of the list. Olivier Blanchard aka @thebrandbuilder on twitter.